Calculate spend and impressions
The budget you set determines the maximum number of impressions your Pin and Takeover campaigns can deliver to Waze users within a set time period.
Each ad unit has its own budgets and CPM bids, except for Branded Search, which is available for free, as a value-add.
Calculate your max budget spent
Impressions × CPM Bid ÷ 1,000 = Maximum spent
To serve a maximum of 100,000 impressions per month for a monthly Pin campaign with a $2 bid, you will have to spend $200, see calculation:
(100,000 impressions × $2 CPM bid) ÷ 1,000 = $200 budget
Calculate your max impressions
Budget ÷ CPM Bid × 1,000 = Maximum impressions
For a monthly Takeover campaign with a $1,200 budget and $20 bid, the maximum number of impressions your campaign could reach each month is 60,000. See calculation:
($1,200 budget ÷ $20 CPM bid) × 1,000 = 60,000 impressions