Calculate Spend & Impressions
The budget you set determines the maximum number of impressions your Pin and Takeover campaigns can deliver to Wazers within a set time period.
Each ad unit has its own budgets and CPM bids, except for Branded Search, which is available for free, as a value-add.
Calculate your Max Budget Spend
Impressions × CPM Bid ÷ 1,000 = Max Spend
For example, to serve a maximum of 100,000 impressions per month for a monthly Pin campaign with a $2 bid, you will have to spend $200, according to this calculation:
(100,000 impressions × $2 CPM bid) ÷ 1,000 = $200 budget
Calculate your Max Impressions
Budget ÷ CPM Bid × 1,000 = Max Impressions
For example, for a monthly Takeover campaign with a $1,200 budget and $20 bid, the maximum number of impressions your campaign could reach each month is 60,000.
See calculation below: