Calculate Spend & Impressions

The budget you set determines the maximum number of impressions your Pin and Takeover campaigns can deliver to Wazers within a set time period.

Each ad unit has its own budgets and CPM bids, except for Branded Search, which is available for free, as a value-add.

Calculate your Max Budget Spend

Your spend is calculated like so:

Impressions × CPM Bid ÷ 1,000 = Max Spend

For example, to serve a maximum of 100,000 impressions per month for a monthly Pin campaign with a $2 bid, you will have to spend $200, according to this calculation:

(100,000 impressions × $2 CPM bid) ÷ 1,000 = $200 budget

Calculate your Max Impressions

Budget ÷ CPM Bid × 1,000 = Max Impressions 

For example, for a monthly Takeover campaign with a $1,200 budget and $20 bid, the maximum number of impressions your campaign could reach each month is 60,000.

See calculation below:

($1,200 budget ÷ $20 CPM bid) × 1,000 = 60,000 impressions each month


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