Mid Market vs. other solutions
Our Waze Ads solutions are sold on a bidding model, on a cost per thousand impressions basis. You set your maximum budget and will be charged only for the impressions accumulated during the month.
We have three distinct advertising solutions based on your investment level and number of locations — Waze Local, Mid Market and Waze for Brands.
Waze Local solution is our offering for local or regional businesses with a minimum investment level of $60 USD per month and a maximum investment level of $3,000 USD per month.
- Branded Pins: Pins are your digital store signs on the map. They mark your business on the map with your logo, and teach drivers who are passing by where your store is located over time. The Pins expand to an ad unit to reveal more information about your business. In the expanded unit, you can advertise a featured product, service, or a limited-time offer. You can also share critical information about your business including a description, opening hours and a phone number.
Promoted Search: a branded, highlighted search result displayed when a Waze driver searches for your business.
Our Mid Market solution is for regional chains, franchisees and multi-location businesses with a minimum investment level of $3,000 USD per month.
The Mid Market solution offers everything available to our Standard advertisers, as well as Takeover ads, an advanced dashboard, faster and personalized service, additional targeting options and additional payment options.
Takeover: also known as Zero Speed Takeovers. These prominent banners display your logo and customized text to drivers after several seconds of standing still. Takeovers appear when users are located within a certain radius of your business, prompting various CTAs (Call-to-Action) such as a ‘Drive There’ for navigation, 'Download App', 'Save URL', 'Download Coupon' and more.
You control the radius in which Takeovers are served to users, as well as their schedule and frequency.
Waze for Brands
Our Waze for Brands solution is for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.