Learn about locations, campaigns and offers
In the Mid Market solution, each ad unit (Pin, Branded Search and Takeover) consists of three components and each holds different elements of the ad:
How are offers, campaigns and locations connected?
In the Mid Market solution, different creatives can apply to one location. Simply create several offers (and campaigns, as appropriate) for different times of the day/week and run the campaign at locations according to a schedule. Learn how here.
When creating a new offer, make sure it's connected to a campaign, or it will not be presented to Waze drivers. When a campaign isn't connected to an offer, the system takes the creative used in the account setup.
Unlike campaigns and locations, offers cannot be disabled. To stop using an offer, simply create a new one and connect it to your desired campaign. You can also refresh an offer with new creatives. Learn how here.
We recommend creating new campaigns to hold newly created offers. By doing so, you can best compare how each creative performs.