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Learn about locations, campaigns and offers

In the Mid Market solution, each ad unit (Pin, Branded Search and Takeover) consists of three components and each holds different elements of the ad:

Campaign Offer Location
  • Determines the ad type (Pin, Branded Search or Takeover).
  • Connects between offers and locations.
  • Holds the budget for Pins and Takeovers.
  • Holds the targeting (by opening hours or by schedule).
  • Holds the bid for Takeover ads.
  • Holds the ad images.
  • Holds the ad coordinates (physical location).
  • Holds the ad texts (name and description).
  • Holds the bid for Pin ads.

How are offers, campaigns and locations connected?

In the Mid Market solution, different creatives can apply to one location. Simply create several offers (and campaigns, as appropriate) for different times of the day/week and run the campaign at locations according to a schedule. Learn how here.
When creating a new offer, make sure it's connected to a campaign, or it will not be presented to Waze drivers. When a campaign isn't connected to an offer, the system takes the creative used in the account setup. 

Unlike campaigns and locations, offers cannot be disabled. To stop using an offer, simply create a new one and connect it to your desired campaign. You can also refresh an offer with new creatives. Learn how here.

We recommend creating new campaigns to hold newly created offers. By doing so, you can best compare how each creative performs. 

Offers and locations have to connect to a campaign. Each campaign has to hold an offer and at least one location.
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