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Set up a new Waze Local Starter account

Step 1: Business name

If this is your first time using the wizard, you will be directed to the “New Advertiser Account” screen.

  • The business name must be written in proper case and should  not exceed 30 characters.
  • Choose the name your business is best known by. This name will be your business's search phrase.
  • Do not include a city/state/country/branch name if it's not a part of your business name.
  • If your business has a slogan that you want to include, don't write it in the business name field — you can add it in the next step.
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