Manage budgets and bids

Change your budget and bid in two simple steps

The Waze Local Starter solution is based on a cost-per-thousand-impressions bidding model.

To advertise on Waze Local Starter, you must meet a minimum budget of $60 USD per month. Your budget and bid will determine the maximum number of impressions your Pins could reach every month.

Impressions x CPM Bid / 1,000 = Budget                            Budget / CPM Bid x 1,000 = Impressions 

For example, for a $2 USD CPM bid and $60 USD budget, the maximum number of impressions is 30,000 per month. The system spreads these impressions as evenly as possible across the month.

In this example, that equates to around 1,000 impressions per day. The daily impressions are spread throughout the day and optimized based on the traffic around your business.

While your CPM bid can vary between locations, your budget is shared between all locations. Therefore, if you plan to advertise multiple locations, choose a budget that will be sufficient to cover them all.

When you advertise more than one location, the minimum $60 USD budget might not be enough to serve an impactful number of impressions for each location.

Edit your budget

To edit your budget, go to the main screen and click Account Settings.

There, edit the Budget field to your new monthly target budget and click Update Account.

Don't worry, if you changed the budget in the middle of the month, our system will charge you only for an amount relative to the remaining days of the month.

Make sure the new budget is higher than the current month's budget spend. If you wish to decrease your budget to below your current spend, do it at the beginning of the following month.

Edit your CPM bid

To edit a location's CPM bid, follow these steps:

1. Select the location from the list in the main screen of the Dashboard.

2. Under Your bid, edit the bid field and click Update Location.

Was this article helpful?
How can we improve it?