Waze Local Standard solution vs. other solutions
We have three distinct advertising solutions based on your investment level and number of locations — Waze Local, Mid Market and Waze for Brands.
Our Waze Local solution is designed for local businesses with an investment level under $3,000 USD per month. This solution is specifically designed for businesses in need of a more localized campaign. Our local campaigns offer the following:
- Branded Pins: Pins are your digital store signs on the map. They mark your business on the map and are visible to Waze drivers passing by.
The Pins expand to an ad unit when tapped to reveal more information about your business. In the expanded unit, you can market a featured product, service, or a limited-time offer.
There is an option to navigate to your location directly from the ad or to add a link to your website.
You can also share critical information about your business including a description, logo, opening hours and a phone number.
Promoted Search: A branded, highlighted search result displayed when a Waze driver searches for your business.
Our Standard solution is sold on a bidding model, on a cost per thousand impressions basis.
To advertise on Waze, you must meet a minimum threshold of $60 USD/month and a minimum CPM of $1 (60,000 impressions per month).
You set your maximum budget and will be charged based on the number of monthly impressions.
To join us as an advertiser and create your Waze Local account, visit biz.waze.com
Our Mid Market solution is for regional chains, franchisees, or multi-location businesses with a minimum investment level of $3,000 USD/Month.
The Mid Market solution offers everything available to our Standard advertisers as well as Standard Takeover ads, advanced dashboard, faster and personalized service, additional targeting options and additional payment options.
Takeovers: Also known as Zero Speed Takeovers. Prominent banners displaying your logo and customized texts to drivers, after several seconds of standing still. Takeovers will appear when users are located within a certain radius from your business, prompting various CTAs (Call-to-Action) such as a ‘Drive There’ for navigation, 'Download App', 'Save URL', 'Download Coupon' and more.
You control the radius in which Takeovers are served to users, as well as their schedule and frequency.
Contact us here if this sounds like you.
Waze for Brands
Our Waze for Brands solution is for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.