Learn about Waze Ads solutions

We have three distinct advertising solutions based on your investment level and number of locations — Waze Local Starter, Waze Local Plus and Waze for Brands.

Waze Local Starter

Waze Local Starter solution is designed for local businesses with a maximum investment level of $3,000 USD per month. Waze Local Starter is designed for businesses in need of a more localised campaign. Our local campaigns offer the following:

Branded Pins

  • Pins are your digital store signs on the map. They mark your business on the map and are visible to Wazers that are close by.
  • When tapped, Pins reveal more information about your business. You can share critical information about your business including a description, logo, opening hours and a phone number.
  • Wazers can immediately drive to your business rom the ad, or reach your website and phone number. 

Promoted Search:

  • A branded, highlighted search result displayed when Wazers search your business.  

Waze Local Starter solution is sold on a bidding model, on a cost per thousand impressions basis. To advertise on Waze, you must meet a minimum threshold of $60 USD/month.

You set your maximum budget and will be charged based on the number of monthly impressions.

    Create your Waze Local Starter right now at waze.com/business.

Waze Local Plus

Our Local Plus solution is designed for regional chains, franchisees and multi-location businesses with a minimum investment level of $3,000 USD per month.

The Local Plus solution offers everything available to our Local Starter advertisers as well as Standard Takeover ads, an advanced dashboard, faster and personalised service, additional targeting options and additional payment options. 

Standard Takeovers (also known as Zero Speed Takeovers): 

These prominent banners display your logo and customized text to drivers while at full stop.

Takeovers appear when users are located within a certain radius from your business, prompting various calls to action, such as “Drive There” for navigation, “Download App,” “Save URL,” “Download Coupon” and more.

You control the radius in which Takeovers are served to users, as well as their schedule and frequency. 

To learn about Waze Local Plus, contact us here.

Waze for Brands

Waze for Brands solution is designed for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.

Our Waze for Brands advertisers enjoy all of the products and features we currently offer. To learn more info, visit www.waze.com/brands.

    For more information about Waze advertising policies and guidelines, click here.
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