What am I paying for?

When advertising on Waze, you pay only for impressions. That's it!

We charge you based on the number of impressions your pins receive on Waze each month. An impression is recorded each time one of your pins is shown on the map to a user.

The bid you set is the highest amount you're willing to pay for 1,000 impressions of your ad (this is known as your maximum CPM, or cost per thousand impressions).

  You are not charged for branded search results, clicks, calls, navigations or other engagements with your ad.
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