Reach drivers with Waze Local Starter

Waze connects drivers with your brand in the real world!

The Waze ads platform can help you grow your business by:

  • Increasing location awareness by pinning it on the Waze map.
  • Driving more traffic to your store with ad campaigns that reach drivers who are close by.
  • Highlighting special promotions and/or seasonal offers at your store.

Waze Ads Campaign Overview:

Branded Pins:

Pins are displayed on the map and expand when drivers click on them to reveal more information about your business. The expanded ad units feature the "Drive There" button, providing drivers with the ability to navigate directly to your location. Pins are like virtual billboards and help create awareness and drive traffic to your business.

Sponsored Search:

Your location and promotions will show up at the top of the search results page with your customized logo.


You can target specific locations so that your ad shows only to people driving around your area.

Increase location awareness and in-store visits:

Use the platform to increase awareness of your business or to promote specific offers. Drivers can navigate directly to your business from the ads.

Complete Control:

You can adjust or pause your campaign at any time.

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