Learn About Waze

What is Waze?

Waze is the world's largest community-based traffic and navigation app, with 100 million global users.

How does it work?

Waze’s core functionality is the ability to navigate users based on information crowdsourced from:

  1. Users: After typing in their destination address, users just drive with the app open on their phone to passively contribute traffic and other road data. Waze users are also able to actively report a multitude of traffic-related incidents. Waze uses all of this data to help other users, either by alerting them to conditions ahead, or by rerouting them to avoid an area entirely.
  2. Editors: In addition to using crowdsourced information for traffic alerts, Waze allows registered users (called editors) to modify the map data through the Waze Map Editor. Map editors are allowed to make changes to the map based on where they have driven while using Waze, as well as their rank, which is based on how many map edits a user has made.

  3. Partners: Finally, Waze also relies on information provided by a broad range of partners, from state agencies (regarding traffic events, such as road construction) to municipalities and government institutions.


By connecting drivers with one another, Waze helps people create local driving communities that work together to improve the quality of everyone's daily driving. This might mean helping them avoid the frustration of sitting in traffic, or shaving five minutes off of their regular commute by showing them new routes they’ve never explored.

Learn more about the Waze App.

Waze Advertising Solutions

Waze is leveraging its global network of highly-engaged, loyal users for both large brands and small and medium-sized businesses to connect them to nearby drivers and turn commuters into customers! 

About Waze For Brands

Waze connects large national and global brands to nearby drivers with Waze for Brands. This solution offers everything that Waze Local (see below) includes, plus innovative partnership opportunities to promote products and services as drivers navigate with Waze.

About Waze Local

Waze also offers Waze Local, an advertising solution for small and medium-sized businesses, or national brands seeking localized campaigns, to put their locations on the Waze map and connect with nearby drivers. Waze offers two solutions within Waze Local to help area businesses raise their profile, increase location awareness, and drive in-store traffic: Starter and Plus.

Starter is an ideal self-service solution for local businesses, typically with fewer than 10 locations, looking to drive in-store traffic with their Pin on the map. This solution includes two ad formats: Branded Pins and Promoted Search. Starter also offers geographic targeting, email support, and easy self-service sign up at Waze.com/business. This package starts at as little as $2 USD per day, and there is no commitment—you pay as you go!

Plus is Waze’s premium mid-market solution for regional chains, franchisees, or any business seeking more features and live support. This solution offers the same benefits as Starter, as well as Zero-Speed Takeover, geographic targeting, and time scheduling. Plus also includes a dedicated sales representative, email and phone support. Budgets range between $169 to $850/day based on the number of store locations and overall business goals.There is a three-month commitment in the U.S. Sound like you? Find out which Waze Local solution is right for you.