The instructions in this article apply only to clients with a Waze Ad Manager login.
The overview page provides you with a high-level summary of your campaigns performance to help you to effectively manage your Waze Ads campaigns.
Open the overview page
To open the overview page, expand the left navigation and click Overview.
Impressions
The Impressions tab displays the number of times your ad is displayed to Waze drivers. This graph can help you identify daily traffic trends around your locations (for example: weekend vs. weekdays).
Engagements
The Engagements tab displays the total number of interactions Waze drivers have with an ad format, including clicks, navigations, and calls.
- Clicks: The number of times Waze drivers tapped on your Promoted Search, Takeover, Pin, or Arrow ads
- Navigations: The number of times drivers navigated to your business
Spend
- Total spend: How much your ads spent during the selected period
- By ad format.: How much your spent per day during the selected period, on average
Audience
The percent of impressions delivered from each operating system (Android/iOS)
Top performing campaigns
Your top performing campaigns based on the chosen metric (impressions, clicks, navigations)
Performance by day of week
A graph display of the performance of all campaigns by the day of the week for each metric metric (impressions, clicks, navigations). This graph can help you identify daily traffic trends around your locations (for example: weekend vs. weekdays).
Top performing locations
Your top performing locations based on the chosen metric (impressions, clicks, navigations)