As of September 1, 2023, Waze is no longer selling Ads. Read more about the Waze ads wind down.

Step 2: Create your ad

In this step, you can set up the ad your campaign will run, reuse an existing edit, or duplicate and edit an existing ad. The fields you'll see in this step will change based on the campaign goal and ad format you selected in the previous step.

Find below some tips and guidelines for each field:

Name your ad Enter a descriptive name for your ad.
Upload your Arrow/Pin/Search image Upload your business logo, to appear as your Arrow/Pin/Search icon.
Upload your banner Upload a banner image/s for Pin, Takeover or Arrow ads.
Use existing location information Check the box if you prefer the "Headline to display" and "Ad description" texts to be each location's name and description.
Choose the action you'd like Wazers to take This will be your ad's primary Call-to-Action (CTA). You can keep the recommended CTA for your campaign goal or choose a different one.
Complete information preview This is where you can add additional text and/or image for the location preview screen. The way this text would appear varies based on the ad format.
Additional legal text If your ad promotes a special offer, this is where you should should enter the offer's terms and conditions, such as "Offer is available between Mondays and Fridays for curbside pickup orders only". Optional
Information preview image Takeover ads only. Upload an image to appear at the top of the location preview screen, preferably your business logo.

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