Get high-level insights

We recently made improvements to the Dashboard. Prefer the classic experience?

Click Switch to Legacy in the top bar of the Waze Ads homepage. 

How well is your ad campaign performing? Being able to track ad performance can help you make important decisions about your campaigns. On Waze Ads, it’s easy to see how users are responding to your campaigns through your Waze Ads account.

Learn more in the video below.

Tracking the performance of your Waze Ads campaign

The overview page provides you with a high-level summary of your campaigns performance to help you to effectively manage your Waze Ads campaigns.

Open the overview page

To open the overview page, expand the left navigation and click Overview.

Impressions

The Impressions tab displays the number of times your ad is displayed to Waze drivers. This graph can help you identify daily traffic trends around your locations (for example: weekend vs. weekdays).

Engagements

The Engagements tab displays the total number of interactions Waze drivers have with an ad format, including clicks, navigations, and calls. 

• Clicks: The number of times Waze drivers tapped on your Promoted Search, Takeover, Pin, or Arrow ads
• Navigations: The number of times drivers navigated to your business

Spend

• Total spend: How much your ads spent during the selected period
• By ad format.: How much your spent per day during the selected period, on average

Audience

The percent of impressions delivered from each operating system (Android/iOS)

Top performing campaigns

Your top performing campaigns based on the chosen metric (impressions, clicks, navigations)

Performance by day of week

A graph display of the performance of all campaigns by the day of the week for each metric metric (impressions, clicks, navigations). This graph can help you identify daily traffic trends around your locations (for example: weekend vs. weekdays).

Top performing locations

Your top performing locations based on the chosen metric (impressions, clicks, navigations)

Click Add a new card to add/remove the metrics on this page. 

In accordance with Google and Waze Ads privacy policy, reports will only display metrics information if our privacy thresholds are met. First and foremost, we work hard to make sure that ads are as safe and as relevant as possible. For this reason, if a campaign has fewer impressions than our threshold, you may not see data in your reports. Learn more about Google and Waze Ads policy.