How to give Waze attribution

Waze shares traffic data with partners free of charge and requests that our partners mention Waze on air to encourage users to download the app.


Depending on the channel, we recommend different ways for broadcasters to credit Waze on-air.

  1. Television

    1. Include at least 2 attributions for Waze app per broadcast. Preferably at the beginning and end of the traffic segment.

    2. Include an invitation to download the app. If not applicable during the broadcast, the attribution can be offered as a stand alone promotion.

    3. Include the Waze App as part of your on-air promotions; including in-show, topical, or social media promotions.

    4. Promote the Waze App to your viewers in connection with breaking news events related to traffic in the region.

    5. Do not obscure any on-screen attributions visible on the W on Air iPad app.

    6. Use the W on Air iPad App in your broadcasts daily. Always mention that Waze is providing the information for this report.

    7. Use the provided Waze graphics and brand guidelines for your website traffic section and during live broadcast.

  2. Radio

    1. Include at least 2 attributions for Waze app per broadcast. Preferably at the beginning and end of the traffic segment.

    2. Include an invitation to download the app. If not applicable during the broadcast, the attribution can be offered as a stand alone promotion.

    3. Include the Waze App as part of your on-air promotions; including in-show, topical, or social media promotions.

    4. Promote the Waze App to your viewers in connection with breaking news events related to traffic in the region.

    5. Use the W on Air iPad App in your broadcasts daily. Always mention that Waze is providing the information for this report.

    6. Use the provided Waze graphics and brand guidelines for your website traffic section and during live broadcast.

  3. Online

    1. Do not obscure any on-screen attributions visible on the Waze embedded map.

    2. Use the provided Waze graphics and brand guidelines to integrate online.

 

Here are some examples of the most popular ways broadcasters attribute Waze:

  • “The Waze community timed…”
  • “The Waze community also reported that…”
  • “...as measured by the Waze community”
  • “[Wazer name] reported that…”
 

Examples for attributions with a ‘Download’ call to action:

  • “Download Waze and report real-time traffic info directly from the road”
  • “Download Waze - [city name] free traffic and navigation app”
  • “Download Waze - the free turn by turn navigation”
  • “Download Waze to save time & gas money on your daily commute”
  • “Download Waze to get the best route, everyday, with real-time help from other drivers.”
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