Depending on the channel, we recommend different ways for broadcasters to credit Waze on-air.
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Television
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Include at least 2 attributions for Waze app per broadcast. Preferably at the beginning and end of the traffic segment.
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Include an invitation to download the app. If not applicable during the broadcast, the attribution can be offered as a stand alone promotion.
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Include the Waze App as part of your on-air promotions; including in-show, topical, or social media promotions.
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Promote the Waze App to your viewers in connection with breaking news events related to traffic in the region.
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Do not obscure any on-screen attributions visible on the W on Air iPad app.
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Use the W on Air iPad App in your broadcasts daily. Always mention that Waze is providing the information for this report.
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Use the provided Waze graphics and brand guidelines for your website traffic section and during live broadcast.
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Radio
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Include at least 2 attributions for Waze app per broadcast. Preferably at the beginning and end of the traffic segment.
-
Include an invitation to download the app. If not applicable during the broadcast, the attribution can be offered as a stand alone promotion.
-
Include the Waze App as part of your on-air promotions; including in-show, topical, or social media promotions.
-
Promote the Waze App to your viewers in connection with breaking news events related to traffic in the region.
-
Use the W on Air iPad App in your broadcasts daily. Always mention that Waze is providing the information for this report.
-
Use the provided Waze graphics and brand guidelines for your website traffic section and during live broadcast.
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Online
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Do not obscure any on-screen attributions visible on the Waze embedded map.
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Use the provided Waze graphics and brand guidelines to integrate online.
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Here are some examples of the most popular ways broadcasters attribute Waze:
- “The Waze community timed…”
- “The Waze community also reported that…”
- “...as measured by the Waze community”
- “[Wazer name] reported that…”
Examples for attributions with a ‘Download’ call to action:
- “Download Waze and report real-time traffic info directly from the road”
- “Download Waze - [city name] free traffic and navigation app”
- “Download Waze - the free turn by turn navigation”
- “Download Waze to save time & gas money on your daily commute”
- “Download Waze to get the best route, everyday, with real-time help from other drivers.”