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Measure Google Search Sports OneBox analytics

Since Google Search Console doesn't distinguish between traffic coming from the Sports OneBox and traffic from organic search results, you can use Google Analytics to learn more about user activity.

Set up tracking analytics

To set up unique tracking parameters for your assets:

  1. If you direct users to web and app, set up unified analytics.
  2. Create URLs with UTM parameters. For example: example.com/watch/foo?utm_source= google_web&utm_medium=oneboxintegration
  3. Track URLs in Google Analytics, or on your existing analytics platform.
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