Import Cost Data from Overture

Importing cost data from Overture is easy. Just perform the following steps:

  • Download your Overture spending into a log file.
    Download your spending data on a daily or weekly basis, prior to the regularly scheduled run of your profile (or before manually runnning the profile).


  • Modify your profile to read the log file.
    You will only need to modify your profile once, as part of your intial setup.

Download Overture spending into a log file

  1. On www.overture.com, click Advertiser Login and log in to your Overture account.
  2. Click the Reports tab on the top of the page.
  3. Click on the Account Activity Detail link.
  4. In the Select a Report Type dropdown menu, select Acount Activity Detail (if not already selected)
  5. In the Report Level dropdown menu, select Match Type.
  6. Specify a date rate and click Create Report.

    Enter a date range.

    If this is the first time you are downloading data for campaign tracking, enter a date range beginning with the date you started tracking campaign data and ending with yesterday's date. (The date you started tracking campaign data is the date you completed implementing the instructions in the article Campaign Tracking Module-->Step 1: Track Campaign Data.)

    If you have already downloaded historical data, enter a date range beginning with the day after your previous download end-date, and ending with yesterday's date.

    For daily downloads (recommended), enter a date range beginning with yesterday's date and ending with yesterday's date.



  7. When the report appears in your browser, scroll to the bottom of the page and click
    Download as Text File.
  8. Save the file to your logsource directory.

Modify your profile to read the log file

You will only need to modify your profile once, as part of your intial setup.

  1. In the Urchin Admin interface, click Configuration, and then Urchin Profiles-- >Profiles.
  2. Click the Edit icon for your campaign profile.
    Your campaign profile is the profile that you configured as part of Step 2:Configure Urchin-->Define a Conversion Goal.
  3. On the Profile Settings tab, make sure that Profile Type is Campaign with E- Commerce Website.
  4. On the Reporting tab, under Campaign Options, make sure that Primary Goal Match and a Primary Goal Field are filled in. If they are not, read Step 2:Configure Urchin-->Define a Conversion Goal.
  5. On the Profile Filters tab, make sure that the following filters are applied:
    • Decode UTM Campaign Content
    • Decode UTM Campaign Name
    • Decode UTM Campaign Source (Medium)
    • Decode UTM Campaign Source (Medium) Term
    • Decode UTM Campaign Term

      If these filters are not applied, click Add.
      The Filter Wizard appears.
      Select Pre-Configured Filter radio button and press Next. Select the filters listed above in the Available Filters area, move them to the Applied Filters area, and click Finish. On the Profile Filters tab, click Update.

  6. On the Log Sources tab, click Add.
    The Log Source Wizard appears.
  7. Select Pre-Configured Log Source and click Next.
  8. In the Available Log Sources area, select a log source that contains your Overture spending data, move it to the Log Sources to Process area, and click Finish.
  9. On the Log Sources tab, click Update.