Print this checklist and use it to implement campaign tracking.
| Task Status | Tasks | help.urchin.com Campaign Tracking Module Articles |
|---|---|---|
| Create a plan to ensure consistent use of campaign tracking variables in referral links |
The Five Dimensions of Campaign Tracking, Step 1:Track Campaign Data, How To Use Master Tracking Codes |
|
| Tag paid search engine keywords |
How To Analyze Keyword Buying, Step 1:Track Campaign Data |
|
| Tag Google and Overture content-targeted ads | How To Track Content-Targeted Ads | |
| Tag newsletter and advertising links |
Step 1:Track Campaign Data, How To Perform A/B Testing, How To Track Email Campaigns |
|
| Determine your license requirements (Profit Suite, Base License+CTM, or Campaign Tracking Module only (if you currently license Urchin 5.0) | ||
| Purchase and download software | Step 2:Install and License Campaign Tracking | |
| Install software |
Getting Started-->Installation, Getting Started-->Initial Configuration, |
|
| Copy the UTM-3 or UTM-4 to web site and reference it in all HTML pages | Step 1: Track Campaign Data | |
| Enable cookie logging on webserver | Visitor Tracking-->Quick Install | |
| Set up a campaign profile with a goal | Step 3:Define a Conversion Goal | |
| Add cost-per-click data log sources to campaign profile for Google and Overture spending data |
Import Cost Data from Google, Import Cost Data from Overture |
|
| Add e-commerce (ELF-2) log sources to campaign profile for e-commerce revenue data | E-commerce Module - ELF & ELF2 Log Formats | |
| Create a schedule for downloading keyword spending data from Google and Overture | Import Cost Data from Google, Import Cost Data from Overture |