Adding Cost and Impression Data

The Urchin Campaign Tracking Module (beginning with version 5.6) allows you to add fixed advertising costs and impression data to campaigns. If, for example, you have a cost associated with search engine optimization, website development, or an email campaign, you can enter this cost and see it reflected in Urchin reports, including campaign ROI calculations.

The cost and impression data you enter is aggregated for the date range you specify when viewing reports. For example, if you enter 10,000 impressions for a campaign for January 1 and 5,000 impressions for February 1, Urchin will report 15,000 impressions for the reporting date range of January through February. You may also enter negative numbers, thereby adjusting cost and impression data. Using the same example, if you enter 10,000 impressions for January 1 and -5000 impressions for February 1, Urchin will report 5,000 impressions for January through February.

How To Add Cost and Impression Data

1. In the Admin interface, click Configuration.
2. Edit the profile to which you wish to add data.
3. In the Storage/DB tab, click the Add Cost Data button.
   The Add CTM Entry Wizard appears.
4. Enter the date as of which the cost and/or number of impressions should apply.
5. Enter the CTM variable(s) that describe the campaign for which you are entering data. For example, to apply the data towards all organic Google referrals, specify the Source as google and the Medium as organic. To apply the data towards the summer newsletter (and assuming that you tag summer newsletter referrals with a utm_source=summer_news), specify the Source as summer_news.
6. Enter the cost amount and/or number of impressions that you want to associate with this campaign.
7. Click Add to Next Run.
   Urchin adds the cost/impression data to the Urchin database the next time that this profile is run.

Example: How To Add Non-Search Engine Specific SEO Costs

If you wish to enter a cost that applies to all organic search (i.e. the cost is not specific to Google or Yahoo, etc), enter a "-" for Source and "organic" for Medium, as shown below.