Urchin WebAnalytics Software is discontinued and is no longer supported. All Urchin documentation applies only to the Urchin product as it was at the time of discontinuation, and does not apply to any Google Analytics products or services.

Metrics and Units v1

Metrics and Units v1

API Table of Contents

idx

name

type

description

Unit of measurement

1

hits

xsd:long

Number of hits

number

2

validhits

xsd:long

Number of valid hits, server status=[200-300], 302, 304

number

3

errorhits

xsd:long

Number of error hits, server status not equal to valid (see validhits)

number

4

bytes

xsd:long

Number of bytes

number

5

pages

xsd:long

Number of pages

number

6

nonpages

xsd:long

Number of pages, that don't have a visitor key, session id or complete visitor cookie sets for UTM

number

7

entrancepages

xsd:long

Number of entrance pages

number

8

exitpages

xsd:long

Number of exit pages

number

9

bouncepages

xsd:long

Number of bounce pages

number

10

pagetime

xsd:long

Time on page

seconds

11

visits

xsd:long

Number of sessions

number

12

visitors

xsd:long

Number of vistors (new + returning)

number

13

newvisitors

xsd:long

Number of new visitors

number

14

priorvisitors

xsd:long

Number of returning visitors

number

15

transactions

xsd:long

Number of transactions

number

16

customers

xsd:long

Number of customers (new + returning)

number

17

newcustomers

xsd:long

Number of new customers

number

18

priorcustomers

xsd:long

Number of returning customers

number

19

revenue

xsd:decimal

Revenue value based on transaction parameter "ecommerce_total" (for "E-Commerce Website"=yes) or goal conversion (for "E-Commerce Website"=no)

currency*100

20

tax

xsd:decimal

Tax value based on transaction parameter "ecommerce_tax"

currency*100

21

shipping

xsd:decimal

Shipping value based on transaction parameter "ecommerce_shipping"

currency*100

22

items

xsd:long

Number of items based on transaction parameter "ecommerce_quantity"

number

23

itemrevenue

xsd:decimal

Revenue value based on transaction parameter "ecommerce_unit_price"

currency*100

24

responses

xsd:long

Number of UTM campaign responses where utm_new_campaign is equal to "1"

number

25

impressions

xsd:long

Number of UTM campaign impressions based on utm_campaign_impressions or where utm_type is equal to "imp"

number

26

clicks

xsd:long

Number of UTM campaign clicks based on utm_campaign_clicks

number

27

cost

xsd:decimal

Cost of UTM campaign based on utm_campaign_cost

currency*100

28

goals1

xsd:long

Number of achieved "Goal 1" goals

number

29

goals2

xsd:long

Number of achieved "Goal 2" goals

number

30

goals3

xsd:long

Number of achieved "Goal 3" goals

number

31

goals4

xsd:long

Number of achieved "Goal 4" goals

number

32

goalstarts1

xsd:long

Number of started "Goal 1" goals

number

33

goalstarts2

xsd:long

Number of started "Goal 2" goals

number

34

goalstarts3

xsd:long

Number of started "Goal 3" goals

number

35

goalstarts4

xsd:long

Number of started "Goal 4" goals

number

36

score

xsd:decimal

Number of goals multiplied by goal values

number

37

avgsessiontime

xsd:long

Average session duration in seconds

seconds

 
true
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false