Metrics and Units v1

Metrics and Units v1

API Table of Contents

idx	name	type	description	Unit of measurement
1	hits	xsd:long	Number of hits	number
2	validhits	xsd:long	Number of valid hits, server status=[200-300], 302, 304	number
3	errorhits	xsd:long	Number of error hits, server status not equal to valid (see validhits)	number
4	bytes	xsd:long	Number of bytes	number
5	pages	xsd:long	Number of pages	number
6	nonpages	xsd:long	Number of pages, that don't have a visitor key, session id or complete visitor cookie sets for UTM	number
7	entrancepages	xsd:long	Number of entrance pages	number
8	exitpages	xsd:long	Number of exit pages	number
9	bouncepages	xsd:long	Number of bounce pages	number
10	pagetime	xsd:long	Time on page	seconds
11	visits	xsd:long	Number of sessions	number
12	visitors	xsd:long	Number of vistors (new + returning)	number
13	newvisitors	xsd:long	Number of new visitors	number
14	priorvisitors	xsd:long	Number of returning visitors	number
15	transactions	xsd:long	Number of transactions	number
16	customers	xsd:long	Number of customers (new + returning)	number
17	newcustomers	xsd:long	Number of new customers	number
18	priorcustomers	xsd:long	Number of returning customers	number
19	revenue	xsd:decimal	Revenue value based on transaction parameter "ecommerce_total" (for "E-Commerce Website"=yes) or goal conversion (for "E-Commerce Website"=no)	currency*100
20	tax	xsd:decimal	Tax value based on transaction parameter "ecommerce_tax"	currency*100
21	shipping	xsd:decimal	Shipping value based on transaction parameter "ecommerce_shipping"	currency*100
22	items	xsd:long	Number of items based on transaction parameter "ecommerce_quantity"	number
23	itemrevenue	xsd:decimal	Revenue value based on transaction parameter "ecommerce_unit_price"	currency*100
24	responses	xsd:long	Number of UTM campaign responses where utm_new_campaign is equal to "1"	number
25	impressions	xsd:long	Number of UTM campaign impressions based on utm_campaign_impressions or where utm_type is equal to "imp"	number
26	clicks	xsd:long	Number of UTM campaign clicks based on utm_campaign_clicks	number
27	cost	xsd:decimal	Cost of UTM campaign based on utm_campaign_cost	currency*100
28	goals1	xsd:long	Number of achieved "Goal 1" goals	number
29	goals2	xsd:long	Number of achieved "Goal 2" goals	number
30	goals3	xsd:long	Number of achieved "Goal 3" goals	number
31	goals4	xsd:long	Number of achieved "Goal 4" goals	number
32	goalstarts1	xsd:long	Number of started "Goal 1" goals	number
33	goalstarts2	xsd:long	Number of started "Goal 2" goals	number
34	goalstarts3	xsd:long	Number of started "Goal 3" goals	number
35	goalstarts4	xsd:long	Number of started "Goal 4" goals	number
36	score	xsd:decimal	Number of goals multiplied by goal values	number
37	avgsessiontime	xsd:long	Average session duration in seconds	seconds