Urchin 5 to Urchin 6 Report Data Mapping
Urchin 5 Profile settings and reports with data aren't migrated to Urchin 6 fully as is:
- Migration of Goals created in Urchin 5 is not supported.
- "ELF" log format is not supported in Urchin 6 and logs of this format are skipped during migration.
- Urchin 6 has different set of Visitor Tracking methods, compared to Urchin 5. The table below summarizes how these methods are converted after migration.
Urchin 5 Visitor Tracking Method |
Urchin 6 Visitor Tracking Method |
---|---|
IP+User-Agent |
IP+User-Agent |
Username |
IP+User-Agent |
Session ID |
IP+User-Agent |
Urchin Traffic Monitor (UTM) |
Urchin Traffic Monitor (UTM) |
IP ONLY |
IP+User-Agent |
Mappings between Urchin 5 and Urchin 6 reports with metrics are listed in the table below.
Percent
Report Section |
Urchin 5 Report |
Metric |
Urchin 6 Report |
Metric |
Visitor Tracking Method |
Comments |
---|---|---|---|---|---|---|
|
|
|
|
|
|
|
Traffic |
||||||
|
Session Graph |
Sessions |
Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking |
Visits |
"UTM" and "IP+User-Agent" |
|
|
Pageviews Graph |
Pageviews |
Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking |
Pageviews |
|
|
|
Hits Graph |
Hits |
IT Reports>Hits & Bytes Tracking |
Valid Hits |
|
|
|
Bytes Graph |
Bytes |
IT Reports>Hits & Bytes Tracking |
Bytes |
|
|
|
Summary |
|
- |
- |
|
|
Load Balancing |
Log Source by Hits |
Log Source |
IT Reports>Load Balancing |
Log Source |
|
|
Hits |
All Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|
||||
Log Source by Bytes |
Log Source |
IT Reports>Load Balancing |
Log Source |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
|
||||||
Visitors & Sessions |
||||||
|
Visitors By Day |
Visitors |
Marketing Optimization>Unique Visitor Tracking>Daily Visitors |
Visitors |
"UTM" |
|
- |
New Visitors |
|||||
|
Sessions By Day |
Sessions |
Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking |
Visits |
|
|
- |
Pageviews |
|||||
- |
Average Pageviews per Visit (P/Visit) |
|||||
|
Unique Visitors |
Unique Visitors |
Marketing Optimization>Unique Visitor Tracking>Absolute Unique Visitors |
Unique Visitors |
|
|
|
Unique Sessions |
|
- |
- |
|
|
|
Visitor Loyalty |
Visits |
Marketing Optimization>Unique Visitor Tracking>Visitor Loyalty |
Visits |
|
|
|
Session Frequency |
Sessions |
Marketing Optimization>Unique Visitor Tracking>Visitor Recency |
Visits |
|
|
|
Summary |
|
- |
- |
|
|
|
||||||
Pages & Files |
||||||
|
Requested Pages |
Pages |
Content Optimization>Content Performance>Top Content |
Content |
"UTM" and "IP+User-Agent" |
|
Pageviews |
Pageviews |
|||||
Percent |
- |
|||||
- |
Visits |
|||||
- |
Avg Time |
|||||
- |
% Exit |
|||||
- |
$ Index |
|||||
|
Downloads |
Downloads |
IT Reports>Pages & Files>Downloads |
Downloads |
|
|
Hits |
Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
|
Page Query Terms |
Pages Query Terms |
Content Optimization>Content Performance>Page Query Terms |
Pages/Query Terms |
|
|
Count |
Count |
|||||
Percent |
Percent |
|||||
|
Posted Forms |
Posted Forms |
IT Reports>Pages & Files>Posted Forms |
Posted Forms |
|
|
Hits |
Valid Hits |
|||||
Percent |
Percent |
|||||
|
Status and Errors |
Status and Errors |
IT Reports>Pages & Files>Status Codes |
Status Codes |
|
|
Hits |
All Hits |
|||||
Percent |
Percent |
|||||
All Files |
All Files By Hits |
Files |
IT Reports>Pages & Files>Top Files |
Files |
This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits. |
|
Hits |
Valid Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
All Files By Bytes |
Files |
IT Reports>Pages & Files>Top Files |
Files |
This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits. |
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
Valid Hits |
|||||
Directory Drilldown |
Directory by Pages Drilldown |
Directory and Pages |
Content Optimization>Content Performance>Content Drilldown |
Directory and Pages |
|
|
Pageviews |
Pageviews |
|||||
Percent |
- |
|||||
- |
Avg Time |
|||||
- |
% Exit |
|||||
- |
$ Index |
|||||
- |
Visits |
|||||
Directory by Files Drilldown |
Directory and Files |
IT Reports>Pages & Files>File Drilldown |
Directory and Files |
|
||
Hits |
Valid Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
Directory by Bytes Drilldown |
Directory and Files |
IT Reports>Pages & Files>File Drilldown |
Directory and Files |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
Valid Hits |
|||||
File Types |
File Types by Hits |
File Types |
IT Reports>Pages & Files>File Types |
Mime Types |
|
|
Hits |
Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
File Types by Bytes |
File Types |
IT Reports>Pages & Files>File Types |
Mime Types |
Slight deviation of data might occur after migration of this report. |
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
Hits |
|||||
|
||||||
Navigation |
||||||
|
Entrance Pages |
Entrance Pages |
Content Optimization>Navigation Analysis>Entrance Bounce Rates |
Top Entrances |
"UTM" and "IP+User-Agent" |
|
Pageviews |
Entrances |
|||||
Percent |
- |
|||||
- |
Bounces |
|||||
- |
Bounce Rate |
|||||
|
Exit Pages |
Exit Pages |
Content Optimization>Navigation Analysis>Top Exit Points |
Top Exits |
|
|
Pageviews |
Exits |
|||||
Percent |
- |
|||||
- |
Pageviews |
|||||
- |
% Exit |
|||||
|
Bounce Rate |
Bounce Pages |
Content Optimization>Navigation Analysis>Entrance Bounce Rates |
Top Entrances |
|
|
Bounces |
Bounces |
|||||
Entrances |
Entrances |
|||||
Bounce Rate |
Bounce Rate |
|||||
|
Click Paths |
Click Paths |
Content Optimization>Navigation Analysis>Initial Navigation |
Initial Path |
|
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Click To and From |
Directory and Files |
Content Optimization>Navigation Analysis>All Navigation |
Directory and Pages |
|
|
Pageviews |
- |
|||||
Percent |
- |
|||||
Previous Pages |
Top 10 Clicks From |
|||||
Next Pages |
Top 10 Clicks To |
|||||
Clicks |
Clicks |
|||||
Percent |
Clicks % |
|||||
- |
G1/Clicks |
|||||
- |
T/Clicks |
|||||
- |
Avg. Score |
|||||
|
Length of Pageview |
Pages |
Content Optimization>Content Performance>Content Drilldown |
Directory and Pages |
|
|
- |
Visits |
|||||
- |
Pageviews |
|||||
Average Time |
Avg Time |
|||||
Percent |
- |
|||||
- |
% Exit |
|||||
- |
$ Index |
|||||
|
Depth of Session |
Sessions |
Content Optimization>Content Performance>Depth of Visit |
Visits |
|
|
|
Length of Session |
Sessions |
Content Optimization>Content Performance>Engagement Metrics |
Visits |
|
|
|
||||||
Referrals |
||||||
|
Referrals |
Referrals |
Marketing Optimization>Marketing Campaign Results>Referral Conversion |
Referrals |
"UTM" and "IP+User-Agent" |
This report can not be migrated directly: only "referral" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded). |
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Referral Drilldown |
Referrals |
Marketing Optimization>Marketing Campaign Results>Referral Conversion |
Referrals |
This report can not be migrated directly: only "refferal" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded). |
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Search Terms |
Search Terms |
Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion |
Keyword/Source[Medium] |
This report can not be migrated directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method. |
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Search Engines |
Search Engines |
Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion |
Source[Medium]/Keyword |
This report does not migrate directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method. |
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Referral Errors |
Referral Errors |
IT Reports>Pages & Files>Referral Errors |
Error Codes/Content/Referral |
"401" error codes are excluded from reporting data while migrating to Urchin 6. |
|
Hits |
Error Hits |
|||||
Percent |
Percent |
|||||
|
||||||
Domains & Users |
||||||
|
Domains |
Domains |
Marketing Optimization>Visitor Segment Performance>Domains |
Domains |
"UTM" and "IP+User-Agent" |
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
Domain Drilldown |
Domains |
IT Reports>Domains & Users>Domain Drilldown |
Primary Domain/Domain |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
- |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
- |
Bytes |
|||||
|
Countries |
Countries |
Marketing Optimization>Visitor Segment Performance>Geo Location |
Country/Region/City |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
IP Addresses |
IP Addresses |
IT Reports>Domains & Users>IP Addresses |
IP Addresses |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
- |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
- |
Bytes |
|||||
|
IP Drilldown |
IP Addresses |
IT Reports>Domains & Users>IP Drilldown |
IP Addresses |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
- |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
- |
Bytes |
|||||
Usernames |
Usernames by Hits |
Usernames |
IT Reports>Domains&Users>Usernames |
Usernames |
This report can not be migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits. |
|
Hits |
Valid Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
Usernames by Bytes |
Usernames |
IT Reports>Domains&Users>Usernames |
Usernames |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
Valid Hits |
|||||
Usernames by Sessions |
Usernames |
Marketing Optimization>Visitor Segment Performance>Usernames |
Usernames |
|
||
Sessions |
Visits |
|||||
Percent |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
|
||||||
Browsers & Robots |
||||||
Browsers |
Browsers by Session Drilldown |
Browsers |
Content Optimization>Web Design Parameters>Browser Versions |
Browsers |
"UTM" and "IP+User-Agent" |
|
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
Browsers by Hits Drilldown |
Browsers |
IT Reports>Browsers & Robots>Browser Versions |
Browsers |
|
||
Hits |
All Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
Browsers by Bytes Drilldown |
Browsers |
IT Reports>Browsers & Robots>Browser Versions |
Browsers |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
Platforms |
Platforms by Session Drilldown |
Platforms |
Content Optimization>Web Design Parameters>Platform Versions |
Platforms |
|
|
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
Platforms by Hits Drilldown |
Platforms |
IT Reports>Browsers & Robots>Platform Versions |
Platforms |
|
||
Hits |
All Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
Platforms by Bytes Drilldown |
Platforms |
IT Reports>Browsers & Robots>Platform Versions |
Platforms |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
Combos |
Combos by Sessions |
Browsers |
Content Optimization>Web Design Parameters>Browser & Platform Combos |
Browsers |
|
|
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
Combos by Hits |
Combos |
IT Reports>Browsers & Robots>Browser & Platform Combos |
Browsers - Platform |
|
||
Hits |
All Hits |
|||||
Percent |
- |
|||||
- |
Bytes |
|||||
Combos by Bytes |
Combos |
IT Reports>Browsers & Robots>Browser & Platform Combos |
Browsers - Platform |
|
||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
- |
All Hits |
|||||
Robots |
Robots by Hits Drilldown |
Robots |
IT Reports>Browsers & Robots>Robot Content |
Robots/User-Agent |
|
|
Hits |
All Hits |
|||||
Percent |
Percent |
|||||
Robots by Bytes Drilldown |
Robots |
IT Reports>Browsers & Robots>Robots |
Robots/User-Agen |
|
||
- |
Valid Hits |
|||||
- |
Error Hits |
|||||
- |
All Hits |
|||||
Bytes |
Bytes |
|||||
Percent |
- |
|||||
|
||||||
Client Parameters |
||||||
|
Screen Resolution |
Screen Resolution |
Content Optimization>Web Design Parameters>Screen Resolutions |
Screen Resolution |
"UTM" |
This report can not be migrated due to incompatibilities in datamaps. |
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
|
Screen Colors |
Color Depth |
Content Optimization>Web Design Parameters>Screen Colors |
Screen Color |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
|
Languages |
Languages |
Content Optimization>Web Design Parameters>Languages |
Languages |
|
|
Sessions |
Marketing Optimization>Visitor Segment Performance>Language |
Visits |
||||
Percent |
|
Percent |
||||
|
Java Enabled |
Java Enabled |
Content Optimization>Web Design Parameters>Java Enabled |
Java Enabled |
This report can not be migrated due to incompatibilities in datamaps. |
|
Sessions |
Visits |
|||||
Percent |
Percent |
|||||
|
Timezone Offset |
|
- |
- |
|
|
|
Javascript Version |
|
- |
- |
|
|
|
||||||
E-Commerce |
||||||
|
Revenue |
Revenue |
E-Commerce Analysis>Commerce Tracking>Revenue & Transactions |
Revenue |
"UTM" and "IP+User-Agent", with "E-Commerce Website" enabled |
|
|
Number of Transactions |
Transactions |
E-Commerce Analysis>Commerce Tracking>Revenue & Transactions |
Transactions |
|
|
|
E-Commerce Summary |
Total Revenue |
Executive View>E-Commerce Summary |
Revenue |
|
|
Total Transactions |
Trans |
|||||
Average Revenue Per Transaction |
Average |
|||||
Average Revenue Per Day |
- |
|||||
Average Transactions Per Day |
- |
|||||
Average Revenue Per Session |
- |
|||||
Products |
Products by Revenue |
Products |
E-Commerce Analysis>Product Merchandising>Product Performance |
Products/SKU |
|
|
- |
Items |
|||||
- |
Trans |
|||||
Revenue |
Revenue |
|||||
Percent |
- |
|||||
- |
Avg Price |
|||||
- |
Avg QTY |
|||||
Products by Quantity |
Products |
E-Commerce Analysis>Product Merchandising>Product Performance |
Products/SKU |
|
||
Items |
Items |
|||||
- |
Trans |
|||||
- |
Revenue |
|||||
- |
Avg Price |
|||||
Percent |
- |
|||||
- |
Avg QTY |
|||||
Products by Revenue Drilldown |
Regions |
E-Commerce Analysis>Product Merchandising>Product Performance |
Products/SKU |
|
||
- |
Items |
|||||
- |
Trans |
|||||
Revenue |
Revenue |
|||||
- |
Avg Price |
|||||
Percent |
- |
|||||
- |
Avg QTY |
|||||
Products by Quantity Drilldown |
Products |
E-Commerce Analysis>Product Merchandising>Product Performance |
Products/SKU |
|
||
Items |
Items |
|||||
- |
Trans |
|||||
- |
Revenue |
|||||
- |
Avg Price |
|||||
Percent |
- |
|||||
- |
Avg QTY |
|||||
Revenue Source |
Revenue by Region Drilldown |
Regions |
E-Commerce Analysis>Revenue Sources>Country Drilldown |
Country/Region/City |
|
|
Revenue |
Revenue |
|||||
- |
Trans |
|||||
- |
$/Trans |
|||||
Percent |
Percent $ |
|||||
Revenue by City |
Cities |
E-Commerce Analysis>Revenue Sources>Top Cities |
Country/Region/City |
|
||
Revenue |
Revenue |
|||||
- |
Trans |
|||||
- |
$/Trans |
|||||
Percent |
Percent $ |
|||||
Revenue by Referrals |
Referrals |
E-Commerce Analysis>Revenue Sources>Referring Sources |
Source [Medium] |
|
||
Revenue |
Revenue |
|||||
- |
Trans |
|||||
- |
$/Trans |
|||||
Percent $ |
||||||
Revenue by Search Terms |
|
- |
- |
|
||
Revenue by Search Engines Drilldown |
|
- |
- |
|
||
Revenue by Domains Drilldown |
|
- |
- |
|
||
|
||||||
Campaign Tracking |
||||||
|
Overall Results |
|
- |
- |
"UTM" with "Campaign Tracking" enabled |
|
|
Goal Results |
|
- |
- |
|
|
Lead Sources |
Acquisition |
|
- |
- |
|
|
Quality |
Source |
Marketing Optimization>Marketing Campaign Results>Source Conversion |
Source [Medium] |
|
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
G4/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Keyword Analysis |
Acquisition |
|
- |
- |
|
|
Quality |
Source/Keyword |
Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion |
Source[Medium]/Keyword |
|
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Keyword Comparison |
Acquisition |
|
- |
- |
|
|
Quality |
Keyword/Source |
Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion |
Keyword/Source[Medium] |
|
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Campaign Comparison>... |
Acquisition |
|
- |
- |
|
|
Quality |
Campaign/Source |
Marketing Optimization>Marketing Campaign Results>Campaign Conversion |
Campaign/Source |
|
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Medium Comparison |
Acquisition |
|
- |
- |
|
|
Quality |
Medium/Source |
Marketing Optimization> Marketing Campaign Results>Medium Conversion |
Medium/Source |
|
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Content (A/B) Testing>... |
Acquisition |
|
- |
- |
|
|
Quality |
Source/Content |
Ad Version Testing>Source Specific Testing |
Source/Content |
This report can not be migrated directly: records with "referral" sources are excluded from corresponding Urchin 6 report. |
||
Clicks |
- |
|||||
Pageviews |
- |
|||||
Sessions |
Visits |
|||||
Depth |
- |
|||||
Loyalty |
- |
|||||
- |
P/Visit |
|||||
- |
G1/Visit |
|||||
- |
T/Visits |
|||||
- |
$/Visits |
|||||
Conversion |
|
- |
- |
|
||
Cost Breakdown |
|
- |
- |
|
||
Latency Reports |
Time to Goal |
|
- |
- |
|
|
Sessions to Goal |
|
- |
- |
|
||
Time to Transaction |
Transactions |
E-Commerce Analysis>Loyalty & Latency>Time to Transaction |
Trans |
|
||
Sessions to Transaction |
Transactions |
E-Commerce Analysis>Loyalty & Latency>Visits to Transaction |
Trans |
|
||
Day Parts Breakdown |
Goal Conversion By Hour |
|
- |
- |
|
|
Sales Conversion By Hour |
|
- |
- |
|
||
Click Fraud Watch |
Repeat Clicks by IP |
|
- |
- |
|
|
Repeat Clicks by Source |
|
- |
- |
|