Urchin WebAnalytics Software is discontinued and is no longer supported.
All Urchin documentation applies only to the Urchin product as it was at the time of discontinuation, and does not apply to any Google Analytics products or services.

Urchin 5 to Urchin 6 Report Data Mapping

 

Urchin 5 to Urchin 6 Report Data Mapping

Urchin 5 Profile settings and reports with data aren't migrated to Urchin 6 fully as is:

  • Migration of Goals created in Urchin 5 is not supported.
  • "ELF" log format is not supported in Urchin 6 and logs of this format are skipped during migration.
  • Urchin 6 has different set of Visitor Tracking methods, compared to Urchin 5. The table below summarizes how these methods are converted after migration.

Urchin 5 Visitor Tracking Method

Urchin 6 Visitor Tracking Method

IP+User-Agent

IP+User-Agent

Username

IP+User-Agent

Session ID

IP+User-Agent

Urchin Traffic Monitor (UTM)

Urchin Traffic Monitor (UTM)

IP ONLY

IP+User-Agent

Mappings between Urchin 5 and Urchin 6 reports with metrics are listed in the table below.

td class="xl66" style="width: 121px; height: 20px">

Percent

Report Section

Urchin 5 Report

Metric

Urchin 6 Report

Metric

Visitor Tracking Method

Comments

 

 

 

 

 

 

 

Traffic

 

Session Graph

Sessions

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Visits

"UTM" and "IP+User-Agent"

 

 

Pageviews Graph

Pageviews

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Pageviews

 

 

Hits Graph

Hits

IT Reports>Hits & Bytes Tracking

Valid Hits

 

 

Bytes Graph

Bytes

IT Reports>Hits & Bytes Tracking

Bytes

 

 

Summary

 

-

-

 

Load Balancing

Log Source by Hits

Log Source

IT Reports>Load Balancing

Log Source

 

Hits

All Hits

Percent

-

-

Bytes

 

Log Source by Bytes

Log Source

IT Reports>Load Balancing

Log Source

 

Bytes

Bytes

Percent

-

-

All Hits

 

Visitors & Sessions

 

Visitors By Day

Visitors

Marketing Optimization>Unique Visitor Tracking>Daily Visitors

Visitors

"UTM"

 

-

New Visitors

 

Sessions By Day

Sessions

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Visits

 

-

Pageviews

-

Average Pageviews per Visit (P/Visit)

 

Unique Visitors

Unique Visitors

Marketing Optimization>Unique Visitor Tracking>Absolute Unique Visitors

Unique Visitors

 

 

Unique Sessions

 

-

-

 

 

Visitor Loyalty

Visits

Marketing Optimization>Unique Visitor Tracking>Visitor Loyalty

Visits

 

 

Session Frequency

Sessions

Marketing Optimization>Unique Visitor Tracking>Visitor Recency

Visits

 

 

Summary

 

-

-

 

 

Pages & Files

 

Requested Pages

Pages

Content Optimization>Content Performance>Top Content

Content

"UTM" and "IP+User-Agent"

 

Pageviews

Pageviews

Percent

-

-

Visits

-

Avg Time

-

% Exit

-

$ Index

 

Downloads

Downloads

IT Reports>Pages & Files>Downloads

Downloads

 

Hits

Hits

Percent

-

-

Bytes

 

Page Query Terms

Pages Query Terms

Content Optimization>Content Performance>Page Query Terms

Pages/Query Terms

 

Count

Count

Percent

Percent

 

Posted Forms

Posted Forms

IT Reports>Pages & Files>Posted Forms

Posted Forms

 

Hits

Valid Hits

Percent

Percent

 

Status and Errors

Status and Errors

IT Reports>Pages & Files>Status Codes

Status Codes

 

Hits

All Hits

Percent

Percent

All Files

All Files By Hits

Files

IT Reports>Pages & Files>Top Files

Files

This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Hits

Valid Hits

Percent

-

-

Bytes

All Files By Bytes

Files

IT Reports>Pages & Files>Top Files

Files

This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Bytes

Bytes

Percent

-

-

Valid Hits

Directory Drilldown

Directory by Pages Drilldown

Directory and Pages

Content Optimization>Content Performance>Content Drilldown

Directory and Pages

 

Pageviews

Pageviews

Percent

-

-

Avg Time

-

% Exit

-

$ Index

-

Visits

Directory by Files Drilldown

Directory and Files

IT Reports>Pages & Files>File Drilldown

Directory and Files

 

Hits

Valid Hits

Percent

-

-

Bytes

Directory by Bytes Drilldown

Directory and Files

IT Reports>Pages & Files>File Drilldown

Directory and Files

 

Bytes

Bytes

Percent

-

-

Valid Hits

File Types

File Types by Hits

File Types

IT Reports>Pages & Files>File Types

Mime Types

 

Hits

Hits

Percent

-

-

Bytes

File Types by Bytes

File Types

IT Reports>Pages & Files>File Types

Mime Types

Slight deviation of data might occur after migration of this report.

Bytes

Bytes

Percent

-

-

Hits

 

Navigation

 

Entrance Pages

Entrance Pages

Content Optimization>Navigation Analysis>Entrance Bounce Rates

Top Entrances

"UTM" and "IP+User-Agent"

 

Pageviews

Entrances

Percent

-

-

Bounces

-

Bounce Rate

 

Exit Pages

Exit Pages

Content Optimization>Navigation Analysis>Top Exit Points

Top Exits

 

Pageviews

Exits

Percent

-

-

Pageviews

-

% Exit

 

Bounce Rate

Bounce Pages

Content Optimization>Navigation Analysis>Entrance Bounce Rates

Top Entrances

 

Bounces

Bounces

Entrances

Entrances

Bounce Rate

Bounce Rate

 

Click Paths

Click Paths

Content Optimization>Navigation Analysis>Initial Navigation

Initial Path

 

Sessions

Visits

Percent

-

-

G1/Visit

-

T/Visits

-

$/Visits

 

Click To and From

Directory and Files

Content Optimization>Navigation Analysis>All Navigation

Directory and Pages

 

Pageviews

-

Percent

-

Previous Pages

Top 10 Clicks From

Next Pages

Top 10 Clicks To

Clicks

Clicks

Percent

Clicks %

-

G1/Clicks

-

T/Clicks

-

Avg. Score

 

Length of Pageview

Pages

Content Optimization>Content Performance>Content Drilldown

Directory and Pages

 

-

Visits

-

Pageviews

Average Time

Avg Time

Percent

-

-

% Exit

-

$ Index

 

Depth of Session

Sessions

Content Optimization>Content Performance>Depth of Visit

Visits

 

 

Length of Session

Sessions

Content Optimization>Content Performance>Engagement Metrics

Visits

 

 

Referrals

 

Referrals

Referrals

Marketing Optimization>Marketing Campaign Results>Referral Conversion

Referrals

"UTM" and "IP+User-Agent"

This report can not be migrated directly: only "referral" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Referral Drilldown

Referrals

Marketing Optimization>Marketing Campaign Results>Referral Conversion

Referrals

This report can not be migrated directly: only "refferal" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Search Terms

Search Terms

Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion

Keyword/Source[Medium]

This report can not be migrated directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Search Engines

Search Engines

Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion

Source[Medium]/Keyword

This report does not migrate directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Referral Errors

Referral Errors

IT Reports>Pages & Files>Referral Errors

Error Codes/Content/Referral

"401" error codes are excluded from reporting data while migrating to Urchin 6.

Hits

Error Hits

Percent

Percent

 

Domains & Users

 

Domains

Domains

Marketing Optimization>Visitor Segment Performance>Domains

Domains

"UTM" and "IP+User-Agent"

 

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Domain Drilldown

Domains

IT Reports>Domains & Users>Domain Drilldown

Primary Domain/Domain

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

 

Countries

Countries

Marketing Optimization>Visitor Segment Performance>Geo Location

Country/Region/City

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

IP Addresses

IP Addresses

IT Reports>Domains & Users>IP Addresses

IP Addresses

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

 

IP Drilldown

IP Addresses

IT Reports>Domains & Users>IP Drilldown

IP Addresses

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

Usernames

Usernames by Hits

Usernames

IT Reports>Domains&Users>Usernames

Usernames

This report can not be migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Hits

Valid Hits

Percent

-

-

Bytes

Usernames by Bytes

Usernames

IT Reports>Domains&Users>Usernames

Usernames

 

Bytes

Bytes

Percent

-

-

Valid Hits

Usernames by Sessions

Usernames

Marketing Optimization>Visitor Segment Performance>Usernames

Usernames

 

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Browsers & Robots

Browsers

Browsers by Session Drilldown

Browsers

Content Optimization>Web Design Parameters>Browser Versions

Browsers

"UTM" and "IP+User-Agent"

 

Sessions

Visits

Percent

Percent

Browsers by Hits Drilldown

Browsers

IT Reports>Browsers & Robots>Browser Versions

Browsers

 

Hits

All Hits

Percent

-

-

Bytes

Browsers by Bytes Drilldown

Browsers

IT Reports>Browsers & Robots>Browser Versions

Browsers

 

Bytes

Bytes

Percent

-

-

All Hits

Platforms

Platforms by Session Drilldown

Platforms

Content Optimization>Web Design Parameters>Platform Versions

Platforms

 

Sessions

Visits

Percent

Percent

Platforms by Hits Drilldown

Platforms

IT Reports>Browsers & Robots>Platform Versions

Platforms

 

Hits

All Hits

Percent

-

-

Bytes

Platforms by Bytes Drilldown

Platforms

IT Reports>Browsers & Robots>Platform Versions

Platforms

 

Bytes

Bytes

Percent

-

-

All Hits

Combos

Combos by Sessions

Browsers

Content Optimization>Web Design Parameters>Browser & Platform Combos

Browsers

 

Sessions

Visits

Percent

Percent

Combos by Hits

Combos

IT Reports>Browsers & Robots>Browser & Platform Combos

Browsers - Platform

 

Hits

All Hits

Percent

-

-

Bytes

Combos by Bytes

Combos

IT Reports>Browsers & Robots>Browser & Platform Combos

Browsers - Platform

 

Bytes

Bytes

Percent

-

-

All Hits

Robots

Robots by Hits Drilldown

Robots

IT Reports>Browsers & Robots>Robot Content

Robots/User-Agent

 

Hits

All Hits

Percent

Percent

Robots by Bytes Drilldown

Robots

IT Reports>Browsers & Robots>Robots

Robots/User-Agen

 

-

Valid Hits

-

Error Hits

-

All Hits

Bytes

Bytes

Percent

-

 

Client Parameters

 

Screen Resolution

Screen Resolution

Content Optimization>Web Design Parameters>Screen Resolutions

Screen Resolution

"UTM"

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Screen Colors

Color Depth

Content Optimization>Web Design Parameters>Screen Colors

Screen Color

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Languages

Languages

Content Optimization>Web Design Parameters>Languages

Languages

 

Sessions

Marketing Optimization>Visitor Segment Performance>Language

Visits

Percent

 

Percent

 

Java Enabled

Java Enabled

Content Optimization>Web Design Parameters>Java Enabled

Java Enabled

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Timezone Offset

 

-

-

 

 

Javascript Version

 

-

-

 

 

E-Commerce

 

Revenue

Revenue

E-Commerce Analysis>Commerce Tracking>Revenue & Transactions

Revenue

"UTM" and "IP+User-Agent", with "E-Commerce Website" enabled

 

 

Number of Transactions

Transactions

E-Commerce Analysis>Commerce Tracking>Revenue & Transactions

Transactions

 

 

E-Commerce Summary

Total Revenue

Executive View>E-Commerce Summary

Revenue

 

Total Transactions

Trans

Average Revenue Per Transaction

Average

Average Revenue Per Day

-

Average Transactions Per Day

-

Average Revenue Per Session

-

Products

Products by Revenue

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

-

Items

-

Trans

Revenue

Revenue

Percent

-

-

Avg Price

-

Avg QTY

Products by Quantity

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

Items

Items

-

Trans

-

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Products by Revenue Drilldown

Regions

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

-

Items

-

Trans

Revenue

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Products by Quantity Drilldown

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

Items

Items

-

Trans

-

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Revenue Source

Revenue by Region Drilldown

Regions

E-Commerce Analysis>Revenue Sources>Country Drilldown

Country/Region/City

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent

Percent $

Revenue by City

Cities

E-Commerce Analysis>Revenue Sources>Top Cities

Country/Region/City

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent

Percent $

Revenue by Referrals

Referrals

E-Commerce Analysis>Revenue Sources>Referring Sources

Source [Medium]

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent $

Revenue by Search Terms

 

-

-

 

Revenue by Search Engines Drilldown

 

-

-

 

Revenue by Domains Drilldown

 

-

-

 

 

Campaign Tracking

 

Overall Results

 

-

-

"UTM" with "Campaign Tracking" enabled

 

 

Goal Results

 

-

-

 

Lead Sources

Acquisition

 

-

-

 

Quality

Source

Marketing Optimization>Marketing Campaign Results>Source Conversion

Source [Medium]

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

G4/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Keyword Analysis

Acquisition

 

-

-

 

Quality

Source/Keyword

Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion

Source[Medium]/Keyword

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Keyword Comparison

Acquisition

 

-

-

 

Quality

Keyword/Source

Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion

Keyword/Source[Medium]

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Campaign Comparison>...

Acquisition

 

-

-

 

Quality

Campaign/Source

Marketing Optimization>Marketing Campaign Results>Campaign Conversion

Campaign/Source

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Medium Comparison

Acquisition

 

-

-

 

Quality

Medium/Source

Marketing Optimization> Marketing Campaign Results>Medium Conversion

Medium/Source

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Content (A/B) Testing>...

Acquisition

 

-

-

 

Quality

Source/Content

Ad Version Testing>Source Specific Testing

Source/Content

This report can not be migrated directly: records with "referral" sources are excluded from corresponding Urchin 6 report.

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Latency Reports

Time to Goal

 

-

-

 

Sessions to Goal

 

-

-

 

Time to Transaction

Transactions

E-Commerce Analysis>Loyalty & Latency>Time to Transaction

Trans

 

Sessions to Transaction

Transactions

E-Commerce Analysis>Loyalty & Latency>Visits to Transaction

Trans

 

Day Parts Breakdown

Goal Conversion By Hour

 

-

-

 

Sales Conversion By Hour

 

-

-

 

Click Fraud Watch

Repeat Clicks by IP

 

-

-

 

Repeat Clicks by Source

 

-

-