Urchin 5 to Urchin 6 Report Data Mapping

 

Urchin 5 to Urchin 6 Report Data Mapping

Urchin 5 Profile settings and reports with data aren't migrated to Urchin 6 fully as is:

  • Migration of Goals created in Urchin 5 is not supported.
  • "ELF" log format is not supported in Urchin 6 and logs of this format are skipped during migration.
  • Urchin 6 has different set of Visitor Tracking methods, compared to Urchin 5. The table below summarizes how these methods are converted after migration.

Urchin 5 Visitor Tracking Method

Urchin 6 Visitor Tracking Method

IP+User-Agent

IP+User-Agent

Username

IP+User-Agent

Session ID

IP+User-Agent

Urchin Traffic Monitor (UTM)

Urchin Traffic Monitor (UTM)

IP ONLY

IP+User-Agent

Mappings between Urchin 5 and Urchin 6 reports with metrics are listed in the table below.

td class="xl66" style="width: 121px; height: 20px">

Percent

Report Section

Urchin 5 Report

Metric

Urchin 6 Report

Metric

Visitor Tracking Method

Comments

 

 

 

 

 

 

 

Traffic

 

Session Graph

Sessions

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Visits

"UTM" and "IP+User-Agent"

 

 

Pageviews Graph

Pageviews

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Pageviews

 

 

Hits Graph

Hits

IT Reports>Hits & Bytes Tracking

Valid Hits

 

 

Bytes Graph

Bytes

IT Reports>Hits & Bytes Tracking

Bytes

 

 

Summary

 

-

-

 

Load Balancing

Log Source by Hits

Log Source

IT Reports>Load Balancing

Log Source

 

Hits

All Hits

Percent

-

-

Bytes

 

Log Source by Bytes

Log Source

IT Reports>Load Balancing

Log Source

 

Bytes

Bytes

Percent

-

-

All Hits

 

Visitors & Sessions

 

Visitors By Day

Visitors

Marketing Optimization>Unique Visitor Tracking>Daily Visitors

Visitors

"UTM"

 

-

New Visitors

 

Sessions By Day

Sessions

Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking

Visits

 

-

Pageviews

-

Average Pageviews per Visit (P/Visit)

 

Unique Visitors

Unique Visitors

Marketing Optimization>Unique Visitor Tracking>Absolute Unique Visitors

Unique Visitors

 

 

Unique Sessions

 

-

-

 

 

Visitor Loyalty

Visits

Marketing Optimization>Unique Visitor Tracking>Visitor Loyalty

Visits

 

 

Session Frequency

Sessions

Marketing Optimization>Unique Visitor Tracking>Visitor Recency

Visits

 

 

Summary

 

-

-

 

 

Pages & Files

 

Requested Pages

Pages

Content Optimization>Content Performance>Top Content

Content

"UTM" and "IP+User-Agent"

 

Pageviews

Pageviews

Percent

-

-

Visits

-

Avg Time

-

% Exit

-

$ Index

 

Downloads

Downloads

IT Reports>Pages & Files>Downloads

Downloads

 

Hits

Hits

Percent

-

-

Bytes

 

Page Query Terms

Pages Query Terms

Content Optimization>Content Performance>Page Query Terms

Pages/Query Terms

 

Count

Count

Percent

Percent

 

Posted Forms

Posted Forms

IT Reports>Pages & Files>Posted Forms

Posted Forms

 

Hits

Valid Hits

Percent

Percent

 

Status and Errors

Status and Errors

IT Reports>Pages & Files>Status Codes

Status Codes

 

Hits

All Hits

Percent

Percent

All Files

All Files By Hits

Files

IT Reports>Pages & Files>Top Files

Files

This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Hits

Valid Hits

Percent

-

-

Bytes

All Files By Bytes

Files

IT Reports>Pages & Files>Top Files

Files

This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Bytes

Bytes

Percent

-

-

Valid Hits

Directory Drilldown

Directory by Pages Drilldown

Directory and Pages

Content Optimization>Content Performance>Content Drilldown

Directory and Pages

 

Pageviews

Pageviews

Percent

-

-

Avg Time

-

% Exit

-

$ Index

-

Visits

Directory by Files Drilldown

Directory and Files

IT Reports>Pages & Files>File Drilldown

Directory and Files

 

Hits

Valid Hits

Percent

-

-

Bytes

Directory by Bytes Drilldown

Directory and Files

IT Reports>Pages & Files>File Drilldown

Directory and Files

 

Bytes

Bytes

Percent

-

-

Valid Hits

File Types

File Types by Hits

File Types

IT Reports>Pages & Files>File Types

Mime Types

 

Hits

Hits

Percent

-

-

Bytes

File Types by Bytes

File Types

IT Reports>Pages & Files>File Types

Mime Types

Slight deviation of data might occur after migration of this report.

Bytes

Bytes

Percent

-

-

Hits

 

Navigation

 

Entrance Pages

Entrance Pages

Content Optimization>Navigation Analysis>Entrance Bounce Rates

Top Entrances

"UTM" and "IP+User-Agent"

 

Pageviews

Entrances

Percent

-

-

Bounces

-

Bounce Rate

 

Exit Pages

Exit Pages

Content Optimization>Navigation Analysis>Top Exit Points

Top Exits

 

Pageviews

Exits

Percent

-

-

Pageviews

-

% Exit

 

Bounce Rate

Bounce Pages

Content Optimization>Navigation Analysis>Entrance Bounce Rates

Top Entrances

 

Bounces

Bounces

Entrances

Entrances

Bounce Rate

Bounce Rate

 

Click Paths

Click Paths

Content Optimization>Navigation Analysis>Initial Navigation

Initial Path

 

Sessions

Visits

Percent

-

-

G1/Visit

-

T/Visits

-

$/Visits

 

Click To and From

Directory and Files

Content Optimization>Navigation Analysis>All Navigation

Directory and Pages

 

Pageviews

-

Percent

-

Previous Pages

Top 10 Clicks From

Next Pages

Top 10 Clicks To

Clicks

Clicks

Percent

Clicks %

-

G1/Clicks

-

T/Clicks

-

Avg. Score

 

Length of Pageview

Pages

Content Optimization>Content Performance>Content Drilldown

Directory and Pages

 

-

Visits

-

Pageviews

Average Time

Avg Time

Percent

-

-

% Exit

-

$ Index

 

Depth of Session

Sessions

Content Optimization>Content Performance>Depth of Visit

Visits

 

 

Length of Session

Sessions

Content Optimization>Content Performance>Engagement Metrics

Visits

 

 

Referrals

 

Referrals

Referrals

Marketing Optimization>Marketing Campaign Results>Referral Conversion

Referrals

"UTM" and "IP+User-Agent"

This report can not be migrated directly: only "referral" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Referral Drilldown

Referrals

Marketing Optimization>Marketing Campaign Results>Referral Conversion

Referrals

This report can not be migrated directly: only "refferal" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Search Terms

Search Terms

Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion

Keyword/Source[Medium]

This report can not be migrated directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Search Engines

Search Engines

Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion

Source[Medium]/Keyword

This report does not migrate directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Referral Errors

Referral Errors

IT Reports>Pages & Files>Referral Errors

Error Codes/Content/Referral

"401" error codes are excluded from reporting data while migrating to Urchin 6.

Hits

Error Hits

Percent

Percent

 

Domains & Users

 

Domains

Domains

Marketing Optimization>Visitor Segment Performance>Domains

Domains

"UTM" and "IP+User-Agent"

 

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Domain Drilldown

Domains

IT Reports>Domains & Users>Domain Drilldown

Primary Domain/Domain

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

 

Countries

Countries

Marketing Optimization>Visitor Segment Performance>Geo Location

Country/Region/City

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

IP Addresses

IP Addresses

IT Reports>Domains & Users>IP Addresses

IP Addresses

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

 

IP Drilldown

IP Addresses

IT Reports>Domains & Users>IP Drilldown

IP Addresses

This report can not be migrated due to incompatibilities in datamaps.

Sessions

-

Percent

-

-

All Hits

-

Bytes

Usernames

Usernames by Hits

Usernames

IT Reports>Domains&Users>Usernames

Usernames

This report can not be migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.

Hits

Valid Hits

Percent

-

-

Bytes

Usernames by Bytes

Usernames

IT Reports>Domains&Users>Usernames

Usernames

 

Bytes

Bytes

Percent

-

-

Valid Hits

Usernames by Sessions

Usernames

Marketing Optimization>Visitor Segment Performance>Usernames

Usernames

 

Sessions

Visits

Percent

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

 

Browsers & Robots

Browsers

Browsers by Session Drilldown

Browsers

Content Optimization>Web Design Parameters>Browser Versions

Browsers

"UTM" and "IP+User-Agent"

 

Sessions

Visits

Percent

Percent

Browsers by Hits Drilldown

Browsers

IT Reports>Browsers & Robots>Browser Versions

Browsers

 

Hits

All Hits

Percent

-

-

Bytes

Browsers by Bytes Drilldown

Browsers

IT Reports>Browsers & Robots>Browser Versions

Browsers

 

Bytes

Bytes

Percent

-

-

All Hits

Platforms

Platforms by Session Drilldown

Platforms

Content Optimization>Web Design Parameters>Platform Versions

Platforms

 

Sessions

Visits

Percent

Percent

Platforms by Hits Drilldown

Platforms

IT Reports>Browsers & Robots>Platform Versions

Platforms

 

Hits

All Hits

Percent

-

-

Bytes

Platforms by Bytes Drilldown

Platforms

IT Reports>Browsers & Robots>Platform Versions

Platforms

 

Bytes

Bytes

Percent

-

-

All Hits

Combos

Combos by Sessions

Browsers

Content Optimization>Web Design Parameters>Browser & Platform Combos

Browsers

 

Sessions

Visits

Percent

Percent

Combos by Hits

Combos

IT Reports>Browsers & Robots>Browser & Platform Combos

Browsers - Platform

 

Hits

All Hits

Percent

-

-

Bytes

Combos by Bytes

Combos

IT Reports>Browsers & Robots>Browser & Platform Combos

Browsers - Platform

 

Bytes

Bytes

Percent

-

-

All Hits

Robots

Robots by Hits Drilldown

Robots

IT Reports>Browsers & Robots>Robot Content

Robots/User-Agent

 

Hits

All Hits

Percent

Percent

Robots by Bytes Drilldown

Robots

IT Reports>Browsers & Robots>Robots

Robots/User-Agen

 

-

Valid Hits

-

Error Hits

-

All Hits

Bytes

Bytes

Percent

-

 

Client Parameters

 

Screen Resolution

Screen Resolution

Content Optimization>Web Design Parameters>Screen Resolutions

Screen Resolution

"UTM"

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Screen Colors

Color Depth

Content Optimization>Web Design Parameters>Screen Colors

Screen Color

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Languages

Languages

Content Optimization>Web Design Parameters>Languages

Languages

 

Sessions

Marketing Optimization>Visitor Segment Performance>Language

Visits

Percent

 

Percent

 

Java Enabled

Java Enabled

Content Optimization>Web Design Parameters>Java Enabled

Java Enabled

This report can not be migrated due to incompatibilities in datamaps.

Sessions

Visits

Percent

Percent

 

Timezone Offset

 

-

-

 

 

Javascript Version

 

-

-

 

 

E-Commerce

 

Revenue

Revenue

E-Commerce Analysis>Commerce Tracking>Revenue & Transactions

Revenue

"UTM" and "IP+User-Agent", with "E-Commerce Website" enabled

 

 

Number of Transactions

Transactions

E-Commerce Analysis>Commerce Tracking>Revenue & Transactions

Transactions

 

 

E-Commerce Summary

Total Revenue

Executive View>E-Commerce Summary

Revenue

 

Total Transactions

Trans

Average Revenue Per Transaction

Average

Average Revenue Per Day

-

Average Transactions Per Day

-

Average Revenue Per Session

-

Products

Products by Revenue

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

-

Items

-

Trans

Revenue

Revenue

Percent

-

-

Avg Price

-

Avg QTY

Products by Quantity

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

Items

Items

-

Trans

-

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Products by Revenue Drilldown

Regions

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

-

Items

-

Trans

Revenue

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Products by Quantity Drilldown

Products

E-Commerce Analysis>Product Merchandising>Product Performance

Products/SKU

 

Items

Items

-

Trans

-

Revenue

-

Avg Price

Percent

-

-

Avg QTY

Revenue Source

Revenue by Region Drilldown

Regions

E-Commerce Analysis>Revenue Sources>Country Drilldown

Country/Region/City

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent

Percent $

Revenue by City

Cities

E-Commerce Analysis>Revenue Sources>Top Cities

Country/Region/City

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent

Percent $

Revenue by Referrals

Referrals

E-Commerce Analysis>Revenue Sources>Referring Sources

Source [Medium]

 

Revenue

Revenue

-

Trans

-

$/Trans

Percent $

Revenue by Search Terms

 

-

-

 

Revenue by Search Engines Drilldown

 

-

-

 

Revenue by Domains Drilldown

 

-

-

 

 

Campaign Tracking

 

Overall Results

 

-

-

"UTM" with "Campaign Tracking" enabled

 

 

Goal Results

 

-

-

 

Lead Sources

Acquisition

 

-

-

 

Quality

Source

Marketing Optimization>Marketing Campaign Results>Source Conversion

Source [Medium]

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

G4/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Keyword Analysis

Acquisition

 

-

-

 

Quality

Source/Keyword

Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion

Source[Medium]/Keyword

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Keyword Comparison

Acquisition

 

-

-

 

Quality

Keyword/Source

Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion

Keyword/Source[Medium]

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Campaign Comparison>...

Acquisition

 

-

-

 

Quality

Campaign/Source

Marketing Optimization>Marketing Campaign Results>Campaign Conversion

Campaign/Source

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Medium Comparison

Acquisition

 

-

-

 

Quality

Medium/Source

Marketing Optimization> Marketing Campaign Results>Medium Conversion

Medium/Source

 

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Content (A/B) Testing>...

Acquisition

 

-

-

 

Quality

Source/Content

Ad Version Testing>Source Specific Testing

Source/Content

This report can not be migrated directly: records with "referral" sources are excluded from corresponding Urchin 6 report.

Clicks

-

Pageviews

-

Sessions

Visits

Depth

-

Loyalty

-

-

P/Visit

-

G1/Visit

-

T/Visits

-

$/Visits

Conversion

 

-

-

 

Cost Breakdown

 

-

-

 

Latency Reports

Time to Goal

 

-

-

 

Sessions to Goal

 

-

-

 

Time to Transaction

Transactions

E-Commerce Analysis>Loyalty & Latency>Time to Transaction

Trans

 

Sessions to Transaction

Transactions

E-Commerce Analysis>Loyalty & Latency>Visits to Transaction

Trans

 

Day Parts Breakdown

Goal Conversion By Hour

 

-

-

 

Sales Conversion By Hour

 

-

-

 

Click Fraud Watch

Repeat Clicks by IP

 

-

-

 

Repeat Clicks by Source

 

-

-