Urchin 5 to Urchin 6 Report Data Mapping

 

Urchin 5 to Urchin 6 Report Data Mapping

Urchin 5 Profile settings and reports with data aren't migrated to Urchin 6 fully as is:

• Migration of Goals created in Urchin 5 is not supported.
• "ELF" log format is not supported in Urchin 6 and logs of this format are skipped during migration.
• Urchin 6 has different set of Visitor Tracking methods, compared to Urchin 5. The table below summarizes how these methods are converted after migration.

Urchin 5 Visitor Tracking Method	Urchin 6 Visitor Tracking Method
IP+User-Agent	IP+User-Agent
Username	IP+User-Agent
Session ID	IP+User-Agent
Urchin Traffic Monitor (UTM)	Urchin Traffic Monitor (UTM)
IP ONLY	IP+User-Agent

Mappings between Urchin 5 and Urchin 6 reports with metrics are listed in the table below.

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Percent

Report Section	Urchin 5 Report	Metric	Urchin 6 Report	Metric	Visitor Tracking Method	Comments
Traffic
	Session Graph	Sessions	Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking	Visits	"UTM" and "IP+User-Agent"
	Pageviews Graph	Pageviews	Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking	Pageviews
	Hits Graph	Hits	IT Reports>Hits & Bytes Tracking	Valid Hits
	Bytes Graph	Bytes	IT Reports>Hits & Bytes Tracking	Bytes
	Summary		-	-
Load Balancing	Log Source by Hits	Log Source	IT Reports>Load Balancing	Log Source
		Hits		All Hits
		Percent		-
		-		Bytes
	Log Source by Bytes	Log Source	IT Reports>Load Balancing	Log Source
		Bytes		Bytes
		Percent		-
		-		All Hits
Visitors & Sessions
	Visitors By Day	Visitors	Marketing Optimization>Unique Visitor Tracking>Daily Visitors	Visitors	"UTM"
		-		New Visitors
	Sessions By Day	Sessions	Marketing Optimization>Unique Visitor Tracking>Visits & Pageview Tracking	Visits
		-		Pageviews
		-		Average Pageviews per Visit (P/Visit)
	Unique Visitors	Unique Visitors	Marketing Optimization>Unique Visitor Tracking>Absolute Unique Visitors	Unique Visitors
	Unique Sessions		-	-
	Visitor Loyalty	Visits	Marketing Optimization>Unique Visitor Tracking>Visitor Loyalty	Visits
	Session Frequency	Sessions	Marketing Optimization>Unique Visitor Tracking>Visitor Recency	Visits
	Summary		-	-
Pages & Files
	Requested Pages	Pages	Content Optimization>Content Performance>Top Content	Content	"UTM" and "IP+User-Agent"
		Pageviews		Pageviews
		Percent		-
		-		Visits
		-		Avg Time
		-		% Exit
		-		$ Index
	Downloads	Downloads	IT Reports>Pages & Files>Downloads	Downloads
		Hits		Hits
		Percent		-
		-		Bytes
	Page Query Terms	Pages Query Terms	Content Optimization>Content Performance>Page Query Terms	Pages/Query Terms
		Count		Count
		Percent		Percent
	Posted Forms	Posted Forms	IT Reports>Pages & Files>Posted Forms	Posted Forms
		Hits		Valid Hits
		Percent		Percent
	Status and Errors	Status and Errors	IT Reports>Pages & Files>Status Codes	Status Codes
		Hits		All Hits
		Percent		Percent
All Files	All Files By Hits	Files	IT Reports>Pages & Files>Top Files	Files		This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.
		Hits		Valid Hits
		Percent		-
		-		Bytes
	All Files By Bytes	Files	IT Reports>Pages & Files>Top Files	Files		This report is not migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.
		Bytes		Bytes
		Percent		-
		-		Valid Hits
Directory Drilldown	Directory by Pages Drilldown	Directory and Pages	Content Optimization>Content Performance>Content Drilldown	Directory and Pages
		Pageviews		Pageviews
		Percent		-
		-		Avg Time
		-		% Exit
		-		$ Index
		-		Visits
	Directory by Files Drilldown	Directory and Files	IT Reports>Pages & Files>File Drilldown	Directory and Files
		Hits		Valid Hits
		Percent		-
		-		Bytes
	Directory by Bytes Drilldown	Directory and Files	IT Reports>Pages & Files>File Drilldown	Directory and Files
		Bytes		Bytes
		Percent		-
		-		Valid Hits
File Types	File Types by Hits	File Types	IT Reports>Pages & Files>File Types	Mime Types
		Hits		Hits
		Percent		-
		-		Bytes
	File Types by Bytes	File Types	IT Reports>Pages & Files>File Types	Mime Types		Slight deviation of data might occur after migration of this report.
		Bytes		Bytes
		Percent		-
		-		Hits
Navigation
	Entrance Pages	Entrance Pages	Content Optimization>Navigation Analysis>Entrance Bounce Rates	Top Entrances	"UTM" and "IP+User-Agent"
		Pageviews		Entrances
		Percent		-
		-		Bounces
		-		Bounce Rate
	Exit Pages	Exit Pages	Content Optimization>Navigation Analysis>Top Exit Points	Top Exits
		Pageviews		Exits
		Percent		-
		-		Pageviews
		-		% Exit
	Bounce Rate	Bounce Pages	Content Optimization>Navigation Analysis>Entrance Bounce Rates	Top Entrances
		Bounces		Bounces
		Entrances		Entrances
		Bounce Rate		Bounce Rate
	Click Paths	Click Paths	Content Optimization>Navigation Analysis>Initial Navigation	Initial Path
		Sessions		Visits
		Percent		-
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Click To and From	Directory and Files	Content Optimization>Navigation Analysis>All Navigation	Directory and Pages
		Pageviews		-
		Percent		-
		Previous Pages		Top 10 Clicks From
		Next Pages		Top 10 Clicks To
		Clicks		Clicks
		Percent		Clicks %
		-		G1/Clicks
		-		T/Clicks
		-		Avg. Score
	Length of Pageview	Pages	Content Optimization>Content Performance>Content Drilldown	Directory and Pages
		-		Visits
		-		Pageviews
		Average Time		Avg Time
		Percent		-
		-		% Exit
		-		$ Index
	Depth of Session	Sessions	Content Optimization>Content Performance>Depth of Visit	Visits
	Length of Session	Sessions	Content Optimization>Content Performance>Engagement Metrics	Visits
Referrals
	Referrals	Referrals	Marketing Optimization>Marketing Campaign Results>Referral Conversion	Referrals	"UTM" and "IP+User-Agent"	This report can not be migrated directly: only "referral" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Referral Drilldown	Referrals	Marketing Optimization>Marketing Campaign Results>Referral Conversion	Referrals		This report can not be migrated directly: only "refferal" pageviews are included in this Urchin 6 report ("organic" and "cpc" pageviews are excluded).
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Search Terms	Search Terms	Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion	Keyword/Source[Medium]		This report can not be migrated directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Search Engines	Search Engines	Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion	Source[Medium]/Keyword		This report does not migrate directly if Urchin 5 profile is processed with "UTM" Visitor Tracking Method.
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Referral Errors	Referral Errors	IT Reports>Pages & Files>Referral Errors	Error Codes/Content/Referral		"401" error codes are excluded from reporting data while migrating to Urchin 6.
		Hits		Error Hits
		Percent		Percent
Domains & Users
	Domains	Domains	Marketing Optimization>Visitor Segment Performance>Domains	Domains	"UTM" and "IP+User-Agent"
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Domain Drilldown	Domains	IT Reports>Domains & Users>Domain Drilldown	Primary Domain/Domain		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		-
		Percent		-
		-		All Hits
		-		Bytes
	Countries	Countries	Marketing Optimization>Visitor Segment Performance>Geo Location	Country/Region/City		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	IP Addresses	IP Addresses	IT Reports>Domains & Users>IP Addresses	IP Addresses		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		-
		Percent		-
		-		All Hits
		-		Bytes
	IP Drilldown	IP Addresses	IT Reports>Domains & Users>IP Drilldown	IP Addresses		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		-
		Percent		-
		-		All Hits
		-		Bytes
Usernames	Usernames by Hits	Usernames	IT Reports>Domains&Users>Usernames	Usernames		This report can not be migrated directly: the Urchin 6 "Valid Hits" field contains the total number of hits, i.e. valid+error hits.
		Hits		Valid Hits
		Percent		-
		-		Bytes
	Usernames by Bytes	Usernames	IT Reports>Domains&Users>Usernames	Usernames
		Bytes		Bytes
		Percent		-
		-		Valid Hits
	Usernames by Sessions	Usernames	Marketing Optimization>Visitor Segment Performance>Usernames	Usernames
		Sessions		Visits
		Percent		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
Browsers & Robots
Browsers	Browsers by Session Drilldown	Browsers	Content Optimization>Web Design Parameters>Browser Versions	Browsers	"UTM" and "IP+User-Agent"
		Sessions		Visits
		Percent		Percent
	Browsers by Hits Drilldown	Browsers	IT Reports>Browsers & Robots>Browser Versions	Browsers
		Hits		All Hits
		Percent		-
		-		Bytes
	Browsers by Bytes Drilldown	Browsers	IT Reports>Browsers & Robots>Browser Versions	Browsers
		Bytes		Bytes
		Percent		-
		-		All Hits
Platforms	Platforms by Session Drilldown	Platforms	Content Optimization>Web Design Parameters>Platform Versions	Platforms
		Sessions		Visits
		Percent		Percent
	Platforms by Hits Drilldown	Platforms	IT Reports>Browsers & Robots>Platform Versions	Platforms
		Hits		All Hits
		Percent		-
		-		Bytes
	Platforms by Bytes Drilldown	Platforms	IT Reports>Browsers & Robots>Platform Versions	Platforms
		Bytes		Bytes
		Percent		-
		-		All Hits
Combos	Combos by Sessions	Browsers	Content Optimization>Web Design Parameters>Browser & Platform Combos	Browsers
		Sessions		Visits
		Percent		Percent
	Combos by Hits	Combos	IT Reports>Browsers & Robots>Browser & Platform Combos	Browsers - Platform
		Hits		All Hits
		Percent		-
		-		Bytes
	Combos by Bytes	Combos	IT Reports>Browsers & Robots>Browser & Platform Combos	Browsers - Platform
		Bytes		Bytes
		Percent		-
		-		All Hits
Robots	Robots by Hits Drilldown	Robots	IT Reports>Browsers & Robots>Robot Content	Robots/User-Agent
		Hits		All Hits
		Percent		Percent
	Robots by Bytes Drilldown	Robots	IT Reports>Browsers & Robots>Robots	Robots/User-Agen
		-		Valid Hits
		-		Error Hits
		-		All Hits
		Bytes		Bytes
		Percent		-
Client Parameters
	Screen Resolution	Screen Resolution	Content Optimization>Web Design Parameters>Screen Resolutions	Screen Resolution	"UTM"	This report can not be migrated due to incompatibilities in datamaps.
		Sessions		Visits
		Percent		Percent
	Screen Colors	Color Depth	Content Optimization>Web Design Parameters>Screen Colors	Screen Color		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		Visits
		Percent		Percent
	Languages	Languages	Content Optimization>Web Design Parameters>Languages	Languages
		Sessions	Marketing Optimization>Visitor Segment Performance>Language	Visits
		Percent		Percent
	Java Enabled	Java Enabled	Content Optimization>Web Design Parameters>Java Enabled	Java Enabled		This report can not be migrated due to incompatibilities in datamaps.
		Sessions		Visits
		Percent		Percent
	Timezone Offset		-	-
	Javascript Version		-	-
E-Commerce
	Revenue	Revenue	E-Commerce Analysis>Commerce Tracking>Revenue & Transactions	Revenue	"UTM" and "IP+User-Agent", with "E-Commerce Website" enabled
	Number of Transactions	Transactions	E-Commerce Analysis>Commerce Tracking>Revenue & Transactions	Transactions
	E-Commerce Summary	Total Revenue	Executive View>E-Commerce Summary	Revenue
		Total Transactions		Trans
		Average Revenue Per Transaction		Average
		Average Revenue Per Day		-
		Average Transactions Per Day		-
		Average Revenue Per Session		-
Products	Products by Revenue	Products	E-Commerce Analysis>Product Merchandising>Product Performance	Products/SKU
		-		Items
		-		Trans
		Revenue		Revenue
		Percent		-
		-		Avg Price
		-		Avg QTY
	Products by Quantity	Products	E-Commerce Analysis>Product Merchandising>Product Performance	Products/SKU
		Items		Items
		-		Trans
		-		Revenue
		-		Avg Price
		Percent		-
		-		Avg QTY
	Products by Revenue Drilldown	Regions	E-Commerce Analysis>Product Merchandising>Product Performance	Products/SKU
		-		Items
		-		Trans
		Revenue		Revenue
		-		Avg Price
		Percent		-
		-		Avg QTY
	Products by Quantity Drilldown	Products	E-Commerce Analysis>Product Merchandising>Product Performance	Products/SKU
		Items		Items
		-		Trans
		-		Revenue
		-		Avg Price
		Percent		-
		-		Avg QTY
Revenue Source	Revenue by Region Drilldown	Regions	E-Commerce Analysis>Revenue Sources>Country Drilldown	Country/Region/City
		Revenue		Revenue
		-		Trans
		-		$/Trans
		Percent		Percent $
	Revenue by City	Cities	E-Commerce Analysis>Revenue Sources>Top Cities	Country/Region/City
		Revenue		Revenue
		-		Trans
		-		$/Trans
		Percent		Percent $
	Revenue by Referrals	Referrals	E-Commerce Analysis>Revenue Sources>Referring Sources	Source [Medium]
		Revenue		Revenue
		-		Trans
		-		$/Trans
		Percent $
	Revenue by Search Terms		-	-
	Revenue by Search Engines Drilldown		-	-
	Revenue by Domains Drilldown		-	-
Campaign Tracking
	Overall Results		-	-	"UTM" with "Campaign Tracking" enabled
	Goal Results		-	-
Lead Sources	Acquisition		-	-
	Quality	Source	Marketing Optimization>Marketing Campaign Results>Source Conversion	Source [Medium]
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		P/Visit
		-		G1/Visit
		-		G4/Visit
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Keyword Analysis	Acquisition		-	-
	Quality	Source/Keyword	Marketing Optimization>Search Engine Marketing>CPC vs Organic Conversion	Source[Medium]/Keyword
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Keyword Comparison	Acquisition		-	-
	Quality	Keyword/Source	Marketing Optimization>Search Engine Marketing>Overall Keyword Conversion	Keyword/Source[Medium]
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Campaign Comparison>...	Acquisition		-	-
	Quality	Campaign/Source	Marketing Optimization>Marketing Campaign Results>Campaign Conversion	Campaign/Source
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Medium Comparison	Acquisition		-	-
	Quality	Medium/Source	Marketing Optimization> Marketing Campaign Results>Medium Conversion	Medium/Source
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Content (A/B) Testing>...	Acquisition		-	-
	Quality	Source/Content	Ad Version Testing>Source Specific Testing	Source/Content	This report can not be migrated directly: records with "referral" sources are excluded from corresponding Urchin 6 report.
		Clicks		-
		Pageviews		-
		Sessions		Visits
		Depth		-
		Loyalty		-
		-		P/Visit
		-		G1/Visit
		-		T/Visits
		-		$/Visits
	Conversion		-	-
	Cost Breakdown		-	-
Latency Reports	Time to Goal		-	-
	Sessions to Goal		-	-
	Time to Transaction	Transactions	E-Commerce Analysis>Loyalty & Latency>Time to Transaction	Trans
	Sessions to Transaction	Transactions	E-Commerce Analysis>Loyalty & Latency>Visits to Transaction	Trans
Day Parts Breakdown	Goal Conversion By Hour		-	-
	Sales Conversion By Hour		-	-
Click Fraud Watch	Repeat Clicks by IP		-	-
	Repeat Clicks by Source		-	-