Fields Used in Selected Reports
Reports
Executive Overview > -
E-commerce Summary > -
Conversion Summary > T : Totals
Marketing Summary > -
Content Summary > -
Geo Map Overlay > geo_city, geo_region, geo_country
Marketer Overview > -
Marketing Summary > -
CPC Program Analysis > utm_term, utm_medium, utm_source
CPC vs Organic Conversion > utm_term, utm_medium, utm_source
Overall Keyword Conversion > utm_term, utm_medium, utm_source
Keyword Considerations > utm_term, utm_medium, utm_source
Campaign Conversion > utm_campaign, utm_medium, utm_source
Conversion Summary > T : Totals
Defined Funnel Navigation > CD, PG
Entrance Bounce Rates > utm_page_title, request_stem
Webmaster Overview > -
Content Summary > -
Defined Funnel Navigation > CD, PG
Entrance Bounce Rates > utm_page_title, request_stem
Goal Tracking > -
Content by Titles > utm_page_title, request_stem
- +- Web Design Parameters
|_ Browser Versions > platform_base, browser_version, browser_base
|_ Platform Versions > platform_base, browser_version, browser_base
|_ Browser & Platform Combos > platform_base, browser_version, browser_base
|_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Languages > utm_language
|_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Connection Speed > platform_base, browser_version, browser_base
|_ Hostnames > utm_request_hostname
- Marketing Optimization
- +- Unique Visitor Tracking
|_ Daily Visitors > -
|_ Visits & Pageview Tracking > -
|_ Goal Conversion Tracking > -
|_ Absolute Unique Visitors > T : Totals
|_ Visitor Loyalty > H : Histogram
|_ Visitor Recency > H : Histogram
|_ Visitor List > V : Visistors
- +- Visitor Segment Performance
|_ New vs Returning > visitor_type
|_ Referring Source > utm_campaign, utm_medium, utm_source
|_ Geo Location > geo_city, geo_region, geo_country
|_ Geo Map Overlay > geo_city, geo_region, geo_country
|_ Network Location > geo_organization
|_ Connection Speed > platform_base, browser_version, browser_base
|_ Language > utm_language
|_ User-defined > user_defined_variable
|_ Usernames > username
|_ Domains > domain_primary, domain_complete
- +- Marketing Campaign Results
|_ Campaign Conversion > utm_campaign, utm_medium, utm_source
|_ Source Conversion > utm_campaign, utm_medium, utm_source
|_ Medium Conversion > utm_campaign, utm_medium, utm_source
|_ Referral Conversion > utm_term, utm_medium, utm_source
|_ Campaign ROI > utm_campaign, utm_medium, utm_source
|_ Source ROI > utm_campaign, utm_medium, utm_source
|_ Medium ROI > utm_campaign, utm_medium, utm_source
- +- Search Engine Marketing
|_ CPC Program Analysis > utm_term, utm_medium, utm_source
|_ Overall Keyword Conversion > utm_term, utm_medium, utm_source
|_ CPC vs Organic Conversion > utm_term, utm_medium, utm_source
|_ Keyword Considerations > utm_term, utm_medium, utm_source
|_ Day Parts Breakdown > utm_campaign_hour, utm_term
- +- Unique Visitor Tracking
* Content Optimization
- +- Ad Version Testing
|_ Overall Ad A/B Testing > utm_term, utm_medium, utm_source
|_ Source Specific Testing > utm_term, utm_medium, utm_source
|_ Keyword Specific Testing > utm_term, utm_medium, utm_source
- +- Content Performance
|_ Top Content > utm_page_title, request_stem
|_ Content Drilldown > utm_page_title, request_stem
|_ Content by Titles > utm_page_title, request_stem
|_ Page Query Terms > request_query, request_stem
|_ Depth of Visit > H : Histogram
|_ Length of Visit > H : Histogram
- +- Navigational Analysis
|_ Entrance Bounce Rates > utm_page_title, request_stem
|_ Top Exit Points > utm_page_title, request_stem
|_ Initial Navigation > P3, P2, P1
|_ All Navigation > utm_page_title, request_stem
+- Goals & Funnel Process
|_ Goal Tracking > -
|_ Goal Conversion > -
|_ Defined Funnel Navigation > CD, PG
|_ Defined Funnel Abandonment > -
|_ Reverse Goal Path > R2, R1, GX
|_ Goal Verification > utm_campaign_goal
- +- Web Design Parameters
|_ Browser Versions > platform_base, browser_version, browser_base
|_ Platform Versions > platform_base, browser_version, browser_base
|_ Browser & Platform Combos > platform_base, browser_version, browser_base
|_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Languages > utm_language
|_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution
|_ Connection Speed > platform_base, browser_version, browser_base
|_ Hostnames > utm_request_hostname
* E-Commerce Analysis
- +- Commerce Tracking
|_ Revenue & Transactions > -
|_ Conversion Rate Graph > T : Totals
|_ Average Order Value > T : Totals
|_ Transaction List > TR : Transactions
+- Loyalty & Latency
|_ New vs Returning > visitor_type
|_ Time to Transaction > H : Histogram
|_ Visits to Transaction > H : Histogram
- +- Revenue Sources
|_ Referring Sources > utm_campaign, utm_medium, utm_source
|_ Languages > utm_language
|_ Organizations > geo_organization
|_ User-defined > user_defined_variable
|_ Top Cities > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country
|_ Country Drilldown > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country
|_ Affiliations > ecommerce_affiliation
- +- Product Merchandising
|_ Product Performance > ecommerce_variation, ecommerce_product_code, ecommerce_product_name
|_ Product Categories > ecommerce_variation, ecommerce_product_code, ecommerce_product_name
|_ Product Country Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name
|_ Product City,Region Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name
|_ Product Keyword Correlation > utm_medium, utm_source, ecommerce_product_name
|_ Product Source Correlation > utm_medium, utm_source, ecommerce_product_name
* IT Reports
|_ Hits & Bytes Tracking > -
|_ Load Balancing > log_source_name
+- Pages & Files
|_ Top Files > request_origmime, request_origfilepath
|_ File Drilldown > request_origmime, request_origfilepath
|_ Downloads > request_download
|_ Posted Forms > request_form
|_ File Types > request_origmime, request_origfilepath
|_ Status Codes > sc_status
|_ Referral Errors > referral_host, request_origfilepath, sc_status
|_ Unauthorized Usernames > referral_host, request_origfilepath, sc_status
+- Domains & Users
|_ Domains > client_ipaddress, domain_primary, domain_complete
|_ Domain Drilldown > client_ipaddress, domain_primary, domain_complete
|_ IP Addresses > client_ipaddress, domain_primary, domain_complete
|_ IP Drilldown > client_ipaddress, domain_primary, domain_complete
|_ Unresolved IPs > client_ipaddress, domain_primary, domain_complete
|_ Usernames > username
+- Browsers & Robots
|_ Browser Versions > platform_base, browser_version, browser_base
|_ Platform Versions > platform_base, browser_version, browser_base
|_ Browser & Platform Combos > platform_base, browser_version, browser_base
|_ Robots > cs_useragent, robot_agent
|_ Robot Content > request_origfilepath, cs_useragent, robot_agent
|_ Connection Speed > platform_base, browser_version, browser_base