Urchin WebAnalytics Software is discontinued and is no longer supported. All Urchin documentation applies only to the Urchin product as it was at the time of discontinuation, and does not apply to any Google Analytics products or services.

Fields Used in Selected Reports

Fields Used in Selected Reports

Reports

  • Executive Overview > -

  • E-commerce Summary > -

  • Conversion Summary > T : Totals

  • Marketing Summary > -

  • Content Summary > -

  • Geo Map Overlay > geo_city, geo_region, geo_country

  • Marketer Overview > -

  • Marketing Summary > -

  • CPC Program Analysis > utm_term, utm_medium, utm_source

  • CPC vs Organic Conversion > utm_term, utm_medium, utm_source

  • Overall Keyword Conversion > utm_term, utm_medium, utm_source

  • Keyword Considerations > utm_term, utm_medium, utm_source

  • Campaign Conversion > utm_campaign, utm_medium, utm_source

  • Conversion Summary > T : Totals

  • Defined Funnel Navigation > CD, PG

  • Entrance Bounce Rates > utm_page_title, request_stem

  • Webmaster Overview > -

  • Content Summary > -

  • Defined Funnel Navigation > CD, PG

  • Entrance Bounce Rates > utm_page_title, request_stem

  • Goal Tracking > -

  • Content by Titles > utm_page_title, request_stem

  • +- Web Design Parameters
    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Languages > utm_language

    • |_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Connection Speed > platform_base, browser_version, browser_base

    • |_ Hostnames > utm_request_hostname

  • Marketing Optimization
    • +- Unique Visitor Tracking
      • |_ Daily Visitors > -

      • |_ Visits & Pageview Tracking > -

      • |_ Goal Conversion Tracking > -

      • |_ Absolute Unique Visitors > T : Totals

      • |_ Visitor Loyalty > H : Histogram

      • |_ Visitor Recency > H : Histogram

      • |_ Visitor List > V : Visistors

    • +- Visitor Segment Performance
      • |_ New vs Returning > visitor_type

      • |_ Referring Source > utm_campaign, utm_medium, utm_source

      • |_ Geo Location > geo_city, geo_region, geo_country

      • |_ Geo Map Overlay > geo_city, geo_region, geo_country

      • |_ Network Location > geo_organization

      • |_ Connection Speed > platform_base, browser_version, browser_base

      • |_ Language > utm_language

      • |_ User-defined > user_defined_variable

      • |_ Usernames > username

      • |_ Domains > domain_primary, domain_complete

    • +- Marketing Campaign Results
      • |_ Campaign Conversion > utm_campaign, utm_medium, utm_source

      • |_ Source Conversion > utm_campaign, utm_medium, utm_source

      • |_ Medium Conversion > utm_campaign, utm_medium, utm_source

      • |_ Referral Conversion > utm_term, utm_medium, utm_source

      • |_ Campaign ROI > utm_campaign, utm_medium, utm_source

      • |_ Source ROI > utm_campaign, utm_medium, utm_source

      • |_ Medium ROI > utm_campaign, utm_medium, utm_source

    • +- Search Engine Marketing
      • |_ CPC Program Analysis > utm_term, utm_medium, utm_source

      • |_ Overall Keyword Conversion > utm_term, utm_medium, utm_source

      • |_ CPC vs Organic Conversion > utm_term, utm_medium, utm_source

      • |_ Keyword Considerations > utm_term, utm_medium, utm_source

      • |_ Day Parts Breakdown > utm_campaign_hour, utm_term

* Content Optimization

  • +- Ad Version Testing
    • |_ Overall Ad A/B Testing > utm_term, utm_medium, utm_source

    • |_ Source Specific Testing > utm_term, utm_medium, utm_source

    • |_ Keyword Specific Testing > utm_term, utm_medium, utm_source

  • +- Content Performance
    • |_ Top Content > utm_page_title, request_stem

    • |_ Content Drilldown > utm_page_title, request_stem

    • |_ Content by Titles > utm_page_title, request_stem

    • |_ Page Query Terms > request_query, request_stem

    • |_ Depth of Visit > H : Histogram

    • |_ Length of Visit > H : Histogram

  • +- Navigational Analysis
    • |_ Entrance Bounce Rates > utm_page_title, request_stem

    • |_ Top Exit Points > utm_page_title, request_stem

    • |_ Initial Navigation > P3, P2, P1

    • |_ All Navigation > utm_page_title, request_stem

  • +- Goals & Funnel Process

    • |_ Goal Tracking > -

    • |_ Goal Conversion > -

    • |_ Defined Funnel Navigation > CD, PG

    • |_ Defined Funnel Abandonment > -

    • |_ Reverse Goal Path > R2, R1, GX

    • |_ Goal Verification > utm_campaign_goal

  • +- Web Design Parameters
    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Languages > utm_language

    • |_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Connection Speed > platform_base, browser_version, browser_base

    • |_ Hostnames > utm_request_hostname

* E-Commerce Analysis

  • +- Commerce Tracking
    • |_ Revenue & Transactions > -

    • |_ Conversion Rate Graph > T : Totals

    • |_ Average Order Value > T : Totals

    • |_ Transaction List > TR : Transactions

  • +- Loyalty & Latency

    • |_ New vs Returning > visitor_type

    • |_ Time to Transaction > H : Histogram

    • |_ Visits to Transaction > H : Histogram

  • +- Revenue Sources
    • |_ Referring Sources > utm_campaign, utm_medium, utm_source

    • |_ Languages > utm_language

    • |_ Organizations > geo_organization

    • |_ User-defined > user_defined_variable

    • |_ Top Cities > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country

    • |_ Country Drilldown > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country

    • |_ Affiliations > ecommerce_affiliation

  • +- Product Merchandising
    • |_ Product Performance > ecommerce_variation, ecommerce_product_code, ecommerce_product_name

    • |_ Product Categories > ecommerce_variation, ecommerce_product_code, ecommerce_product_name

    • |_ Product Country Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name

    • |_ Product City,Region Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name

    • |_ Product Keyword Correlation > utm_medium, utm_source, ecommerce_product_name

    • |_ Product Source Correlation > utm_medium, utm_source, ecommerce_product_name

* IT Reports

  • |_ Hits & Bytes Tracking > -

  • |_ Load Balancing > log_source_name

  • +- Pages & Files

    • |_ Top Files > request_origmime, request_origfilepath

    • |_ File Drilldown > request_origmime, request_origfilepath

    • |_ Downloads > request_download

    • |_ Posted Forms > request_form

    • |_ File Types > request_origmime, request_origfilepath

    • |_ Status Codes > sc_status

    • |_ Referral Errors > referral_host, request_origfilepath, sc_status

    • |_ Unauthorized Usernames > referral_host, request_origfilepath, sc_status

  • +- Domains & Users

    • |_ Domains > client_ipaddress, domain_primary, domain_complete

    • |_ Domain Drilldown > client_ipaddress, domain_primary, domain_complete

    • |_ IP Addresses > client_ipaddress, domain_primary, domain_complete

    • |_ IP Drilldown > client_ipaddress, domain_primary, domain_complete

    • |_ Unresolved IPs > client_ipaddress, domain_primary, domain_complete

    • |_ Usernames > username

  • +- Browsers & Robots

    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Robots > cs_useragent, robot_agent

    • |_ Robot Content > request_origfilepath, cs_useragent, robot_agent

    • |_ Connection Speed > platform_base, browser_version, browser_base

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