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Fields Used in Selected Reports

Fields Used in Selected Reports

Reports

  • Executive Overview > -

  • E-commerce Summary > -

  • Conversion Summary > T : Totals

  • Marketing Summary > -

  • Content Summary > -

  • Geo Map Overlay > geo_city, geo_region, geo_country

  • Marketer Overview > -

  • Marketing Summary > -

  • CPC Program Analysis > utm_term, utm_medium, utm_source

  • CPC vs Organic Conversion > utm_term, utm_medium, utm_source

  • Overall Keyword Conversion > utm_term, utm_medium, utm_source

  • Keyword Considerations > utm_term, utm_medium, utm_source

  • Campaign Conversion > utm_campaign, utm_medium, utm_source

  • Conversion Summary > T : Totals

  • Defined Funnel Navigation > CD, PG

  • Entrance Bounce Rates > utm_page_title, request_stem

  • Webmaster Overview > -

  • Content Summary > -

  • Defined Funnel Navigation > CD, PG

  • Entrance Bounce Rates > utm_page_title, request_stem

  • Goal Tracking > -

  • Content by Titles > utm_page_title, request_stem

  • +- Web Design Parameters

    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Languages > utm_language

    • |_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Connection Speed > platform_base, browser_version, browser_base

    • |_ Hostnames > utm_request_hostname

  • Marketing Optimization
    • +- Unique Visitor Tracking

      • |_ Daily Visitors > -

      • |_ Visits & Pageview Tracking > -

      • |_ Goal Conversion Tracking > -

      • |_ Absolute Unique Visitors > T : Totals

      • |_ Visitor Loyalty > H : Histogram

      • |_ Visitor Recency > H : Histogram

      • |_ Visitor List > V : Visistors

    • +- Visitor Segment Performance

      • |_ New vs Returning > visitor_type

      • |_ Referring Source > utm_campaign, utm_medium, utm_source

      • |_ Geo Location > geo_city, geo_region, geo_country

      • |_ Geo Map Overlay > geo_city, geo_region, geo_country

      • |_ Network Location > geo_organization

      • |_ Connection Speed > platform_base, browser_version, browser_base

      • |_ Language > utm_language

      • |_ User-defined > user_defined_variable

      • |_ Usernames > username

      • |_ Domains > domain_primary, domain_complete

    • +- Marketing Campaign Results

      • |_ Campaign Conversion > utm_campaign, utm_medium, utm_source

      • |_ Source Conversion > utm_campaign, utm_medium, utm_source

      • |_ Medium Conversion > utm_campaign, utm_medium, utm_source

      • |_ Referral Conversion > utm_term, utm_medium, utm_source

      • |_ Campaign ROI > utm_campaign, utm_medium, utm_source

      • |_ Source ROI > utm_campaign, utm_medium, utm_source

      • |_ Medium ROI > utm_campaign, utm_medium, utm_source

    • +- Search Engine Marketing

      • |_ CPC Program Analysis > utm_term, utm_medium, utm_source

      • |_ Overall Keyword Conversion > utm_term, utm_medium, utm_source

      • |_ CPC vs Organic Conversion > utm_term, utm_medium, utm_source

      • |_ Keyword Considerations > utm_term, utm_medium, utm_source

      • |_ Day Parts Breakdown > utm_campaign_hour, utm_term

* Content Optimization

  • +- Ad Version Testing

    • |_ Overall Ad A/B Testing > utm_term, utm_medium, utm_source

    • |_ Source Specific Testing > utm_term, utm_medium, utm_source

    • |_ Keyword Specific Testing > utm_term, utm_medium, utm_source

  • +- Content Performance

    • |_ Top Content > utm_page_title, request_stem

    • |_ Content Drilldown > utm_page_title, request_stem

    • |_ Content by Titles > utm_page_title, request_stem

    • |_ Page Query Terms > request_query, request_stem

    • |_ Depth of Visit > H : Histogram

    • |_ Length of Visit > H : Histogram

  • +- Navigational Analysis

    • |_ Entrance Bounce Rates > utm_page_title, request_stem

    • |_ Top Exit Points > utm_page_title, request_stem

    • |_ Initial Navigation > P3, P2, P1

    • |_ All Navigation > utm_page_title, request_stem

  • +- Goals & Funnel Process

    • |_ Goal Tracking > -

    • |_ Goal Conversion > -

    • |_ Defined Funnel Navigation > CD, PG

    • |_ Defined Funnel Abandonment > -

    • |_ Reverse Goal Path > R2, R1, GX

    • |_ Goal Verification > utm_campaign_goal

  • +- Web Design Parameters

    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Screen Resolutions > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Screen Colors > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Languages > utm_language

    • |_ Java Enabled > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Flash Version > utm_java_enabled, utm_screen_colors, utm_screen_resolution

    • |_ Connection Speed > platform_base, browser_version, browser_base

    • |_ Hostnames > utm_request_hostname

* E-Commerce Analysis

  • +- Commerce Tracking

    • |_ Revenue & Transactions > -

    • |_ Conversion Rate Graph > T : Totals

    • |_ Average Order Value > T : Totals

    • |_ Transaction List > TR : Transactions

  • +- Loyalty & Latency

    • |_ New vs Returning > visitor_type

    • |_ Time to Transaction > H : Histogram

    • |_ Visits to Transaction > H : Histogram

  • +- Revenue Sources

    • |_ Referring Sources > utm_campaign, utm_medium, utm_source

    • |_ Languages > utm_language

    • |_ Organizations > geo_organization

    • |_ User-defined > user_defined_variable

    • |_ Top Cities > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country

    • |_ Country Drilldown > ecommerce_bill_city, ecommerce_bill_region, ecommerce_bill_country

    • |_ Affiliations > ecommerce_affiliation

  • +- Product Merchandising

    • |_ Product Performance > ecommerce_variation, ecommerce_product_code, ecommerce_product_name

    • |_ Product Categories > ecommerce_variation, ecommerce_product_code, ecommerce_product_name

    • |_ Product Country Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name

    • |_ Product City,Region Correlation > ecommerce_bill_region, ecommerce_bill_country, ecommerce_product_name

    • |_ Product Keyword Correlation > utm_medium, utm_source, ecommerce_product_name

    • |_ Product Source Correlation > utm_medium, utm_source, ecommerce_product_name

* IT Reports

  • |_ Hits & Bytes Tracking > -

  • |_ Load Balancing > log_source_name

  • +- Pages & Files

    • |_ Top Files > request_origmime, request_origfilepath

    • |_ File Drilldown > request_origmime, request_origfilepath

    • |_ Downloads > request_download

    • |_ Posted Forms > request_form

    • |_ File Types > request_origmime, request_origfilepath

    • |_ Status Codes > sc_status

    • |_ Referral Errors > referral_host, request_origfilepath, sc_status

    • |_ Unauthorized Usernames > referral_host, request_origfilepath, sc_status

  • +- Domains & Users

    • |_ Domains > client_ipaddress, domain_primary, domain_complete

    • |_ Domain Drilldown > client_ipaddress, domain_primary, domain_complete

    • |_ IP Addresses > client_ipaddress, domain_primary, domain_complete

    • |_ IP Drilldown > client_ipaddress, domain_primary, domain_complete

    • |_ Unresolved IPs > client_ipaddress, domain_primary, domain_complete

    • |_ Usernames > username

  • +- Browsers & Robots

    • |_ Browser Versions > platform_base, browser_version, browser_base

    • |_ Platform Versions > platform_base, browser_version, browser_base

    • |_ Browser & Platform Combos > platform_base, browser_version, browser_base

    • |_ Robots > cs_useragent, robot_agent

    • |_ Robot Content > request_origfilepath, cs_useragent, robot_agent

    • |_ Connection Speed > platform_base, browser_version, browser_base

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