How do I interpret the reports for a website that has frames?

How do I interpret the reports for a website that has frames?

A web page containing frames will generate multiple pageviews: one for the framing page (containing either a FRAMESET or IFRAME tag within its HTML code), and one for each page shown in a frame.

In your navigation reports, each of these pagviews will appear in a sequence:

[framing page] -> [frame page 1] -> [frame page 2]

As a result, your Content Optimization > Content Performance > Depth of Visit report may be somewhat inflated.

Even if a page on your site only appears as a frame for another page, we still recommend tagging it with the UTM script. If a visitor reaches the page through a search engine or a direct link from another site and the page doesn't contain UTM, the referral, keyword and/or campaign information from the source will be lost.