Associated Campaigns with Individual Visitors

Associated Campaigns with Individual Visitors

Urchin 6 has reports that show detailed information about Campaigns on your site. You can find such reports by navigating to Reports -> Marketing Optimization -> Marketing Campaign Results. To see list of visitors who came to site via a particular campaign:

  • Navigate to All Reports -> Marketing Optimization -> Marketing Campaign Results -> Campaign Conversion. (or Source Conversion, Medium Conversion, Referral Conversion)

  • Click the "+" sign next to one of the campaigns (for example, "organic").
  • Click the "Analysis Options" button (Analysis_Options) next to the one of the search engines (for example "google[organic]") and select the "Visitor History Drilldown" option.

  • Click one of the Visitor IDs.

Referral/Campaign information will be displayed along with a list of specific visits.

Associating_Campaigns_with_Individual