Tracking AdWords Campaigns

Tracking AdWords Campaigns

Tagging your AdWords ads is an essential prerequisite to allowing Urchin to show you which ads or campaigns are really paying off.

Campaign links consist of a URL address followed by a question mark and your campaign variables. The easiest way to ensure that you're using correct syntax in your links is to use the URL Builder form. This tool will create your customized link, based on the information you provide in the form.

When filling out the URL Builder form, you'll probably only use the following fields:

Field                   Example
Campaign Source         adwords
Campaign Medium         cpc
Campaign Term           motorcycle
Campaign Name           spring_parts_sale

Once you've generated your tracking URL, paste it into the Destination URL field of your AdWords ad.