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Manage your account

Once you have set up your account, you can review important information about your store’s performance in the Google Trusted Stores program and make changes to your account settings.

Navigating your account

To get started, sign in to your Google Trusted Stores merchant account at

Your Merchant Dashboard is divided into four main sections:

  • Overview
  • Store stats
  • Escalations
  • Account management


The Overview page of your Merchant Dashboard will display notifications and alerts related to your store(s). Learn more about these notifications and alerts.

The table of “Stores” provides the status for each of the stores you have added to your Google Trusted Stores account. Learn more about adding stores to your account.

Store stats

The Store stats page provides information about your store’s performance. Click the “Learn more” links to find detailed descriptions for each of the provided stats.

You can also view the customer responses collected through the Trusted Stores customer survey. These responses can be filtered by number of stars, and can be downloaded in a .csv format. These responses have been anonymized, and you cannot address them directly. Learn more.


Each time a customer contacts Google through their Google Trusted Stores customer account, an ‘escalation’ is created. Details of the issue will appear in the Escalations page of your account. Learn more about managing issue escalations.

Account management

The links under the Account management section allow you to modify the settings for your Google Trusted Stores account. Learn more below.

Modifying account settings

Once you have setup your account, you can make changes to your account settings at any time. Sign in to your Google Trusted Stores merchant account at and click on any of the links under Account Management in the left-hand navigation panel.

You can modify your settings after you have completed account setup and technical integration. For example, you can add, edit, or delete additional store URLs, and account emails. Some account updates, such as your notification, administrator, and customer support emails, require email verifications in order to be applied on the account.

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