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Google Trusted Stores overview

The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service—giving them the confidence to make a purchase. Stores that qualify for the Google Trusted Stores program will display the Google Trusted Stores badge on their sites as well as annotated to their Google Shopping results and their Product Listing Ads.

Shoppers that purchase from a Google Trusted Store are offered free purchase protection under the Google Trusted Stores program and are invited to provide a review of their shopping experience. If a customer chooses to protect their order and finds that there is an issue with the transaction or the order, the customer may escalate the issue to Google for help; Google will then work with the merchant and the customer to resolve the issue.

Integration requirements

Google monitors several aspects of a Trusted Store’s shipping and delivery performance and customer service. Applicants and participants are required to implement Javascript code on all pages of their store site and be able to provide order- and item-level data of each transaction on a store’s order confirmation page.

Eligibility and adherence to the program performance standards outlined in the Google Trusted Stores Merchant Guidelines rely in part on this technical integration; failure to comply with the policies or to meet the minimum standards may impact your eligibility for participation in the program.


Google Trusted Stores is available to eligible merchants in Australia, France, Germany, Japan, the United Kingdom, and the United States.

Merchant Eligibility

Merchants are not eligible to participate in Google Trusted Stores if:

  • Their store is a marketplace site (or similar) in which different stores share a common domain for their store pages and checkout pages.
  • They are unable to add JavaScript code to their site pages and order confirmation pages.
  • They are unable to provide accurate estimated ship dates and other order- and item-level details for all orders in the JavaScript code.
  • Their products are shipped direct-to-store in which customers are not direct recipients of the shipments (“in-store pick-up”).
  • The majority of the products they offer for sale are digital or virtual goods or for services.

Please see the Google Trusted Stores Merchant Guidelines for more information regarding program requirements and eligibility.

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