Google Trusted Stores overview
The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service—giving them the confidence to make a purchase. Stores that qualify for the Google Trusted Stores program will display the Google Trusted Stores badge on their sites as well as annotated to their Google Shopping results and their Product Listing Ads.
Shoppers that purchase from a Google Trusted Store are offered free purchase protection under the Google Trusted Stores program and are invited to provide a review of their shopping experience. If a customer chooses to protect their order and finds that there is an issue with the transaction or the order, the customer may escalate the issue to Google for help; Google will then work with the merchant and the customer to resolve the issue.
Eligibility and adherence to the program performance standards outlined in the Google Trusted Stores Merchant Guidelines rely in part on this technical integration; failure to comply with the policies or to meet the minimum standards may impact your eligibility for participation in the program.
Google Trusted Stores is available to eligible merchants in Australia, France, Germany, Japan, the United Kingdom, and the United States.
Merchants are not eligible to participate in Google Trusted Stores if:
- Their store is a marketplace site (or similar) in which different stores share a common domain for their store pages and checkout pages.
- Their products are shipped direct-to-store in which customers are not direct recipients of the shipments (“in-store pick-up”).
- The majority of the products they offer for sale are digital or virtual goods or for services.
Please see the Google Trusted Stores Merchant Guidelines for more information regarding program requirements and eligibility.