The Google Trusted Store badge

A Google Trusted Store will display the Google Trusted Store badge on each page of their site. Customers that hover over or click on the badge will see an expanded version of the badge that provides information on that store's shipping reliability and customer service performance. In many cases, the badge will also include metrics collected through a StellaService shopping evaluation, such as time to delivery, e-mail response time, and returns information. StellaService is an independent company that objectively evaluates various parts of the shopping experience and rates the customer service performance of online businesses.

Customers can verify that your Google Trusted Store badge is authentic by clicking the Verify link found at the bottom of the expanded badge. If the badge is authentic, this link will lead to a site validation page, which will always be hosted on the domain.

Placement on your site

The Google Trusted Store badge should appear in the bottom right-hand corner of all your store pages. The Google Trusted Store badge cannot be resized, nor can its position in the bottom right-hand corner be changed.

The badge may vary slightly in size, color, and location as we continue to experiment and find the configuration that drives optimal performance for all our partners and customers in the Google Trusted Stores program.

While we may experiment displaying the badge on mobile browsers, not all sites on mobile browsers will display the badge at this time.

Badge specifications

The Google Trusted Store badge is 130x60 pixels in its closed format and 500x300 pixels in its expanded format.