The customer experience

The Google Trusted Stores program helps online shoppers identify stores that offer a great shopping experience. When customers see the Google Trusted Stores badge on your site, they will know that your store ships on time and offers great customer service.

Google offers free purchase protection to customers who order from a Google Trusted Store and opt in for the Google Trusted Stores program at the time of purchase. Customers may also receive a survey regarding their shopping experience on your store once they complete their transaction.

For any eligible issue that you cannot resolve directly with the customer, the customer can request Google’s help; Google will then work with you and the customer to resolve the issue. Learn more.


The Google Trusted Stores program is currently available to merchants and customers in the U.S. only. At this time, we cannot provide any details regarding when Google Trusted Stores will be available to customers in other countries.

Resources for customers

Your customers can learn more about the Google Trusted Stores program by visiting the Google Trusted Stores Customer Help Center or the Google Trusted Stores page.