Products prohibited from purchase protection

Abortion

Google Trusted Stores doesn't allow content related to abortion that uses violent language or gruesome imagery. In some countries, Google Trusted Stores also restricts the promotion of abortion-inducing drugs and supplements via the Healthcare and Medicines policy.

How does this policy differ from country to country?

Australia, Germany, France, United Kingdom

In these countries, Google does not allow the promotion of abortion and abortion related medicines. In addition, Google does not allow medicines and supplements marketed as causing abortion.

Alcohol

Google restricts the promotion and sale of alcoholic beverages including beer, wine, and spirits. Restrictions vary depending on the locations being targeted, but in all cases where promotion of alcohol is permitted, the following conditions must be met:

  • Act in compliance with all applicable laws and industry standards for each location that you are targeting.
  • Do not target individuals below the legal drinking age.
  • Do not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing.
  • Do not imply that drinking alcohol provides health or therapeutic benefits.
  • Do not portray excessive drinking in a positive light or feature binge or competition drinking.
  • Do not show alcohol being consumed in conjunction with the operation of machinery or a vehicle of any kind or the performance of any task requiring alertness or dexterity.
  • Do not depict violent or degrading behavior.

Please note that products which are marketed in the same way as alcoholic beverages, regardless of alcohol content, are subject to our alcohol policy. Examples include low-alcohol and non-alcoholic beer and wine, as well as low-alcohol and non-alcoholic cocktails.

Adult sexual services

Google Trusted Stores doesn't allow content related to pornography, nudity, graphic sexual language or escort services.

Google Trusted Stores does allow adult content related to sexual enhancers, aids or devices and erotic lingerie. This content must be promoted without pornographic content or nudity in order to be acceptable.

How does this policy differ from country to country?

Japan

In Japan, Google Trusted Stores doesn’t allow pornography; adult or erotic video, nudity, graphic sexual language, sex dolls, sex toys or sexual know-how containing nudity. Google Trusted Stores does allow sexual know-how that doesn’t contain nudity.

Underage or non-consensual sex acts

Google Trusted Stores doesn't allow the promotion of child sexual abuse imagery, underage-themed pornography, non-consensual sex acts, or illegal sex acts. Please note that we don't allow this content even if the site might comply with government regulations surrounding this kind of advertising.

Casinos and gambling

Google Trusted Stores restricts the promotion of gambling-related products, including:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards

However Google allows the promotion of physical gambling-related equipment, including:

  • Gambling-related accessories, e.g. poker chips
  • Gambling-related physical items, e.g. poker books/DVD's/Video games for consoles

Endangered species

Google Trusted Stores doesn't allow the promotion of products obtained from endangered or threatened species including ivory obtained from any animal, shark, tiger, whale or dolphin products and staghorn or elkhorn coral.

Fake documents

Google Trusted Stores doesn't allow the promotion of fake documents including fake ids, government documents, diplomas and doctor notes.

Fireworks

Google Trusted Stores doesn't allow the promotion of fireworks and pyrotechnic devices.

Japan

In Japan, Google allows the promotion of recreational fireworks, as long as they've passed inspections conducted by the Japan Pyrotechnics Association.

Health care and medicines

Google Trusted Stores restricts the promotion of healthcare related products. We have different requirements for promoting healthcare related products based on the country you're targeting.

Prescription drugs

Google Trusted Stores doesn't allow the promotion of prescription drugs, irrespective of any claims of legality. See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

How does this policy differ from country to country?

France, Germany, United Kingdom

In France, Germany and the United Kingdom, Google doesn’t allow the promotion of any products requiring prescriptions, including but not limited to prescription contact lenses.

Unapproved pharmaceuticals and supplements

Google Trusted Stores doesn't allow the promotion of certain pharmaceuticals and supplements, irrespective of any claims of legality. For a non-exhaustive list of prohibited pharmaceuticals and supplements, please see unapproved pharmaceuticals and supplements that are monitored under this policy. Please also refer to the additional unapproved item types below.

  • Anything identified on the non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra.
  • DHEA and melatonin products, unless specifically mentioned as allowed in an individual country.
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs.
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.

For additional information on the products we monitor under this policy, please visit www.legitscript.com.

Additionally, Google Trusted Stores prohibits sites whose primary purpose is to sell products that claim or imply to be as effective as anabolic steroids, weight-loss drugs, erectile dysfunction drugs, prescription drugs, or controlled substances, irrespective of claims of legality.

Google Trusted Stores may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.

We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:

  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")

How does this policy differ from country to country?

United Kingdom

In the United Kingdom, Google doesn't allow the following ingestible clay drinks:

  • Fangocur mineral drink
  • Naturally Green 100% bentonite clay
  • Chloe's Beauty Room 100% bentonite clay
  • The Superfood Co. 100% bentonite clay powder
  • Health Leads bentonite clay
  • Scent by Nature Argiletz superfine green clay
  • Seventh wave supplements green clay (French)

In the United Kingdom, Google doesn't allow teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.

Australia, United Kingdom, United States

Google allows the promotion of DHEA and melatonin in Australia, the UK and the US.

Abortion

Google Trusted Stores restricts the promotion of abortion related content, including abortion-inducing drugs and gruesome imagery.

The promotion of abortion-inducing drugs is restricted based on the country you’re targeting. Please see below for details about these country requirements. Abortion related content that uses violent language or gruesome imagery not allowed.

How does this policy differ from country to country?

Australia, France, Germany, United Kingdom

In these countries, Google does not allow the promotion of abortion and abortion related medicines. In addition, Google does not allow medicines and supplements marketed as causing abortion.

Pet prescriptions

Google Trusted Stores allows the promotion of pet pharmaceuticals in the United States, however merchants promoting pet pharmaceuticals must be accredited by the Vet-VIPPs Program.

Medical devices

Google Trusted Stores allows the promotion of medical devices in the United States only. Medical devices must be registered with the United States Food and Drug Administration and logged in their database.

HIV home tests

Google Trusted Stores allows the promotion of HIV home tests in the United States only. Google only allows certain HIV home tests that are approved by the FDA.

Secret paternity tests

Google Trusted Stores doesn't allow the promotion of paternity tests that are advertised as secret.

How does this policy differ from country to country?

France

In France, Google doesn't allow the promotion of any paternity testing services or devices. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.

Human remains and body parts

Google Trusted Stores doesn’t allow the promotion of body parts or human remains in any form including organs, bones and any bodily fluids. Hair used for wigs is acceptable.

Illegal drugs

Google Trusted Stores doesn't allow the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug paraphernalia, or aids to pass drug tests. Our policy on drugs covers products that are illegal, as well as some products that may be legal in some countries.

Illegal hacking

Google Trusted Stores doesn't allow content or websites that promote hacking by providing instructions or equipment to illegally access or tamper with software, servers, cell phones, or websites.

Illegal products

Google Trusted Stores doesn't allow the promotion of illegal products or products enabling illegal acts.

All products being promoted must clearly comply with all applicable laws and regulations. Whenever there's a question of whether compliance is clear, Google may choose to err on the side of conservative interpretation and have additional restrictions. We aren't interested in promoting products of questionable legality.

Live animals

Google Trusted Stores doesn't allow the promotion of live animals.

Real estate

Google Trusted Stores doesn’t allow the promotion of real estate or real estate services.

Service restrictions

Google Trusted Stores doesn't allow the promotion of services. The term “service” refers to an intangible economic activity that does not result in ownership of specific goods. Google Trusted Stores only allows the promotion of physical goods.

Examples of prohibited content include online services, financial services, travel packages, consulting, business services, digital goods and online gaming currency or related services.

Solicitation of funds

Google Trusted Stores doesn't allow the solicitation of funds (donations) unless they're tax-exempt.

Stolen property and lock picking devices

Google Trusted Stores doesn't allow the promotion of stolen property and lock picking devices. This also includes products where the serial number has been removed or altered.

Trade sanctions

Google Trusted Stores doesn't allow the promotion of content that would violate applicable government trade sanctions.

Traffic devices

Google Trusted Stores doesn't allow the promotion of products that are designed to interfere with the enforcement of traffic laws. While radar detectors are allowed in most countries, radar jammers and other law evading products aren't allowed.

How does this policy differ from country to country?

France, Germany

In these countries, Google Trusted Stores doesn't allow the promotion of radar detectors, the promotion of software that identifies the location of radars and the promotion of databases that identify the location of radars.

United States

In the US, Google Trusted Stores doesn't allow the promotion of GPS jammers.

Tobacco products

Google Trusted Stores doesn't allow the promotion of most tobacco or tobacco-related products including cigarettes, cigars, tobacco pipes, rolling papers, electronic cigarettes, and e-cigarette cartridges.

Vehicles

Google Trusted Stores doesn't allow the promotion of vehicles.

According to this policy, vehicles are defined as any car, truck or boat designed to transport people.

Weapons

Google Trusted Stores doesn't allow the promotion of weapons or devices designed to cause serious harm or injury. The promotion of weapons includes guns, gun parts or hardware, ammunition, bombs, knives, throwing stars, and brass knuckles.

How does this policy differ from country to country?

United Kingdom

In the UK, Google Trusted Stores doesn't allow the promotion of stun guns and pepper spray.

United States

In the US, Google Trusted Stores allows the promotion of airsoft guns as long as the landing page has a disclaimer that guns are required to have the tip (1/4 inch) of the barrel permanently colored in blaze orange.

Wholesale currency

Google Trusted Stores doesn’t allow the promotion of discount currencies, currency exchange or currency trading.