This article provides details on the Google Trends product, how it works, and what type of trends we track.
From the Google Trends homepage, you can:
- Find highlights about trends data from your location.
- Access tutorials to help you get started with Google Trends.
- Sign up for the Google Trends Newsletter.
- Modify the language settings.
- Browse success stories about how Google Trends is used worldwide.
- Explore what the world is searching for.
- Find stories curated by the Trends Data Team at Google.
- Find Year in Search data.
The "Home" page explained
From the Google Trends “Home” page, you can:
- Explore what a specific location is searching for right now.
- Explore issues and events like current affairs, elections, and sporting events in more detail.
- Explore how the world uses Trends data.
- Access Google Trends tutorials.
The "Explore" page explained
From the Google Trends “Explore” page, you can:
- Compare Trends search terms
- Explore results by region
- Find related searches
- Export, embed, and cite Trends data
- Refine Trends results by category
- Search tips for Trends
The "Trending now" page explained
The "Trending now" page shows trending searches around the world. You can click on a story to get more context, like the most relevant articles or trending queries. Trending searches include Daily search trends and Realtime search trends as described below:
- Daily search trends highlight searches that jumped significantly in traffic among all searches over the past 24 hours, and updates hourly. You can use Daily search trends to learn what people are most interested in at any given time, and how the searches rank compared to one another.
- Realtime search trends highlight searches that jumped significantly in traffic among all recent searches. The Realtime searches are collections of Knowledge Graph topics, Search interest, and Google News articles detected by our algorithms. The Knowledge Graph enables our technology to connect searches with real-world things and places. The algorithm for Realtime search trends groups topics together that are trending at the same time on Google News and Search, and ranks stories based on the relative spike in volume and the absolute volume of searches.
Frequently asked questions
How do I read the "Interest over time" chart under Realtime search trends?
How are the related news articles selected under Daily and Realtime searches?
We look at Google News’ full coverage of stories. If we find that the stories are mainly about topics that are currently trending, we highlight the main articles in the coverage.
We pull from Google News’ full coverage of stories relating to an event. We then use Google News’ ranking to select the top articles for that Trending story.