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How Trends data is adjusted

Google Trends adjusts search data to make comparisons between terms easier. Otherwise, places with the most search volume would always be ranked highest. To do this, each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. The resulting numbers are then scaled to a range of 0 to 100.

Data is relative across regions

Just because two regions show the same number of searches for a term doesn't mean that their total search volumes are the same.

For example, users in Fiji and Canada may have the same search numbers if they're equally likely to search for hotel. However, they may not have the same number of total searches for this term.