Explore results by region
When you search for a term in Google Trends, you’ll see a map of the world showing areas where your term is popular. Darker shades indicate where your term has a higher probability of being searched.
If you compare search terms, you’ll see a map of the world shaded according to the term’s popularity. Search term popularity is relative to the total number of Google searches performed at that time, in that location.
Get more information about a region
Hover over a region to get more details on search volume in that region. To the right of the map, you’ll also see a list of regions or cities ranked according to the term’s popularity.
Metros are geographical areas that generally correspond to metropolitan areas. Currently, Google Trends only provides metros for some countries.
- Open Google Trends.
- Enter a search term like
- In the “Regional interest” section, click the United States on the map.
- Click a state on the map.
- Click a metro area on the map.
If a region on the map isn’t highlighted, that doesn’t mean there's no interest. Google Trends data is adjusted, so the term may be used in that region, but it’s more popular in other regions.