Refine Trends results by region

When you search for a term in Google Trends, you’ll see a map of the world showing areas where your term is popular. Darker shades indicate where your term has a higher probability of being searched.

Get more information about a region

Hover over a region to get more details on search volume in that region. To the right of the map, you’ll also see a list of regions or cities ranked according to the term’s popularity.

Watch regional popularity change over time

  1. Open Google Trends.
  2. Search for a term like football.
  3. Scroll down to the “Regional interest” section.
  4. Under the map, click View change over time.
  5. Click Play Play arrow.

Metros

Metros are geographical areas that generally correspond to U.S. Metropolitan Areas. Currently, Google Trends only provides metros for the United States.

  1. Open Google Trends.
  2. Enter a search term like android.
  3. In the “Regional interest” section, click the United States on the map.
  4. Click a state on the map.
  5. Click a metro area on the map.

If a region on the map isn’t highlighted, that doesn’t mean there's no interest. Google Trends data is adjusted, so the term may be used in that region, but it’s more popular in other regions.