Google Flights

Google Flights gives travelers access to flight bookings from over 300 airline and travel agency partners around the world. Partners enabled on Book on Google allow travelers to book directly with Google Flights, while others offer trip information with a link to their own booking tool. This creates several tiers of data that inform the TAC Google Flights dashboards: 

Competitiveness

The Google Flights Competitiveness Metrics dashboard analyzes the performance of your booking link on Google Flights.

Referrals

The Referrals dashboard provides our travel partners with details about leads generated by user interactions with their booking links on Google Flight Search.

Conversions

The Conversions dashboard provides integrated travel partners with Insights on the conversions generated by bookings on their website.

Quality

The Quality dashboard provides information on the traffic sampled by Google Flights Search (GFS) price accuracy crawlers.

Opportunity

This dashboard explores opportunities to increase revenue from Google Flights.

Sustainability

The TAC Sustainability dashboard allows you to view what information users are seeing and the projected emissions performance of your upcoming flights.