While Strategic Insights identifies where the opportunities are, the Country Trends page helps answer when and how. It provides a timeline view to help you determine if your advertising efforts are in sync with the market's "heartbeat."
Key Features
- Timeline Visualization:
- Top Section (Market Clicks): Shows the total volume of clicks available in the market over time. Use this to identify seasonal peaks, holidays, and weekends where demand surges.
- Middle Section (Advertiser Clicks): Shows your captured click volume over the same period.
- Bottom Chart (Click Coverage): Shows the midpoint of your click coverage (bucket) volume over the same period.
- Ad Format Segmentation: Allows you to see the distribution of your clicks across Text Search Ads, Travel Promotion Ads (TPA), and Standard Booking Link Hotel Ads.
- View Perspectives: You can toggle the analysis between User Country (where the traveler is located) and Destination Country (where they want to go).
Due to data protocols, this page is restricted to viewing one country at a time.
How to use for analysis
Compare the shape of Market Clicks against Advertiser Clicks.
- Are they synchronized? If the market surges but your line remains flat, you are missing a seasonal or other opportunity.
- How is your investment mix? Analyze how the contribution of Text, TPA, and Booking Links changes over time to ensure agility in response to competitor moves or changing traveler behavior.