We are excited to announce a new release of TAC!
What's New
Introducing the Whole Page Report
We are excited to announce the launch of the new Whole Page Report (WPR), a new set of dashboards designed to provide a unified, holistic view of your advertising performance and market share. Moving beyond channel-specific reporting, the WPR consolidates performance across Text Search Ads, Hotel Booking Link Ads, and Travel Promotion Ads (TPA) into a single view to help you answer critical strategic questions. This release focuses on the Accommodations vertical, with other verticals to be added in the future.
The report is built on three key metrics to create a common language for performance: Indexed Market Clicks, which measures the relative size of the total click opportunity in a market; Indexed Advertiser Clicks, which shows the relative importance of a market to your own click volume; and Click Coverage, which represents your actual market share, presented in percentage ranges. These metrics help you identify your true market share, find opportunities for growth, and stay ahead of market trends.
The WPR is organized into four new pages, flowing from high-level strategic views to deep tactical analysis.
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Strategic Insights: This dynamic page features four strategic "playbooks" that automatically categorize your markets and provide data-driven action plans.
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Country Trends: A timeline view that helps you understand when and how to act by comparing your click activity against the market's heartbeat over time.
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Regional Performance: Connects high-level geographic strategy to on-the-ground execution by aggregating performance data at the Country, Region, and City levels.
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Detailed Analysis: As the foundation for all other views, this granular page allows you to answer your most specific, nuanced questions using custom dimensions and filters.
This report is designed to support a natural analytical flow, making it easy to drill down from a high-level insight into the underlying details. A new right-click context menu is also available, allowing you to quickly filter data or analyze it further in other TAC dashboards.
Please note: The Whole Page Report is currently only available for partners who use Travel Ads and have an active Hotel Center feed.