This is the foundational data layer of the report. It provides the most granular view, allowing for highly summarized and customizable analysis to answer specific, nuanced business questions.
Key Features
- Customizable Dimensions: Configure the table using various dimensions, including Device Type, User Country, Destination City, Date, and Ad Type.
- Dynamic Filtering: Apply robust filters to isolate specific segments of traffic.
- Named Views: If you frequently run a specific analysis configuration, save it as a "Named View." This also generates a unique URL you can share with others that have access to the account.
- Data Export: Download the granular data for further processing in your own internal business intelligence tools.
How to use for analysis
Use this page when you need to answer complex questions that combine multiple variables. For example:
"Show me the Click Coverage bucket for Text Search Ads on Mobile devices for users located in the United Kingdom searching for accommodations in Tokyo, compared to the same period last year."
Destination Country is a required column in this page.