The TAC Homepage is your gateway to understanding and maximizing your travel performance on Google. It provides an overview of the key areas of the Travel Analytics Center, such as Demand Explorer, Text Search Ads, and Google Flights. Each area is represented by a card displaying a key performance metric.
Demand Explorer
Learn more about TAC's Demand Explorer. The Demand Explorer is available to all TAC partners and allows you to explore market-based trends, anticipate future demand, and track travel patterns. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- Which destinations are showing the fastest growth in search interest?
- What is the average length of stay for accommodations in my target destinations?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Demand Explorer" to see the full suite of Demand Explorer reports.
Text Search Ads
Learn more about TAC's Text Search Ads. Our Text Search Ads reports are available to partners who have linked Google Ads accounts and allow you to optimize your advertising strategy with data-driven insights. Analyze brand awareness and Text Search Ad performance metrics to make informed decisions and maximize your return on investment. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- Am I investing appropriately during peak travel periods?
- What are the current search demand trends for my target destinations/origins, and how have they changed?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Text Search Ads" to see the full suite of Text Search Ads reports.
Hotel Ads
Learn more about TAC's Hotel Ads performance reports. Designed for partners using Hotel Center feeds to power their Hotel Ads campaigns, these reports allow you to identify top-performing hotels, discover untapped markets, and pinpoint areas to optimize bids and budgets for better ROI. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- Which hotels are driving the best ROAS, clicks, or impressions?
- Where are the biggest opportunities to expand my campaigns and reach new customers?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Hotel Ads" to see the full suite of Hotel Ads reports.
Google Flights
Learn more about TAC's Google Flights reports. Available to Google Flights partners, these reports help you maximize your potential on Google Flights, discover profitable opportunities, refine your participation strategy, and boost bookings and revenue. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- Which routes are generating the most conversions and revenue for me?
- Do I have many flights where the itineraries cannot be found on my landing page?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Google Flights" to see the full suite of Google Flights reports.
Trains & Buses
Learn more about TAC’s Trains & Buses reports. Available for partners that provide train and bus schedules to Google, these reports allow you to gain insights into your booking link performance and identify opportunities to improve price accuracy and user experience. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- Are users experiencing a difference between the pricing on the Google search results page and my landing page?
- Is there a specific route that is experiencing an issue with their itineraries not being found?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Trains & Buses" to see the full suite of Trains & Buses reports.
EnterpriseLearn more about TAC’s Enterprise Flight reports. For our Enterprise Flight Search partners, these reports allow you to monitor your Enterprise Flight Search API performance. Access essential metrics like query volume, response times, and error rates. These reports empower you to track usage, optimize performance, and proactively address potential issues. Use this overview page to explore common use cases and to see how these reports can help answer questions like:
- What is causing a recent spike in errors?
- Are there certain times during the day that my queries take longer than others?
Ready to dive in? Click "Find Insights" to access the report for a specific use case, or click "Go to Enterprise" to see the full suite of Enterprise reports.