September 11, 2024

We are excited to announce a new release of TAC! 

What's New

New Look for TAC

This release brings a brand-new look to the TAC home page! Our goal with this redesign was to create a more intuitive and user-friendly experience for everyone. This refresh brings:

  • Streamlined UI: The simplified design makes TAC more welcoming for first-time visitors and easier to navigate for returning users.

  • Feature Exploration: You can now easily discover the full range of TAC features and learn about the various use cases available to you.

  • Summary Metrics: We've added at-a-glance summary metrics to TAC’s content areas and dashboards, providing key insights right upfront.

We believe these changes will enhance your overall experience with TAC.

Text Search Ads Performance Dashboard

We're pleased to introduce the new Text Search Ads Performance Dashboard, designed to provide travel advertisers with more detailed insights into their paid search campaigns. This new dashboard, tailored specifically for the travel industry, showcases essential metrics such as click and impression coverage, and click-through rate (CTR). You'll be able to analyze your Google Ads performance by location, device, and language. These insights can help identify growth opportunities, uncover top-performing routes, and understand user search behavior across destinations and travel sub-verticals.

Hotel Ads Performance Dashboard

The Travel Analytics Center (TAC) now includes a new dashboard for partners to analyze and optimize their Hotel Ads campaigns. The dashboard provides a combined view of Property Promotion Ads and standard Hotel Ads performance, including key metrics like impressions, clicks, market share, and return on ad spend (ROAS). Partners can use these insights to identify high-performing hotels, uncover areas for improvement, and fine-tune their bidding strategies to reach a wider audience and increase bookings. The dashboard features detailed breakdowns by country, city, and hotel, allowing partners to understand their campaign performance at various geographic levels. Additionally, the dashboard provides valuable trend data and insights into Share of Voice, empowering partners to make well-informed decisions and optimize their Hotel Ads strategies.

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