Introduction to Marketing Reports

 

TAC Marketing Reports reveals behavioral patterns and clarifies the interest in your products and services by analyzing the travel industry marketplace, including ad performance, brand awareness, and competitive flight routes.

Marketing Reports consists of three dashboards:

Opportunity Finder

Opportunity Finder discovers routes where Google travel partners can adjust campaign coverage to match their competitive offerings.

International Demand

International Demand provides an overview of Google travel partner online ads performance by route over the last 180 days.

Brand Insights

Brand Insights analyzes brand searches on Google.com relative to internet population sizes, allowing for meaningful comparisons of brand awareness in differing geos.

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