TAC's Text Search Ads Tools reveal behavioral patterns and clarify the interest in your products and services by analyzing the travel industry marketplace, including ad performance and brand awareness.
Text Search Ads consists of three Tools:
Performance
Available in Q3 2024: Presents essential performance metrics for paid search campaigns, alongside key dimensions such as Demand and insights into your performance relative to the overall competition.
Air Route Coverage
For our air partners, this tool analyzes air related queries and provides metrics such as query volume and partner Search Text Ads campaigns performance. The tool leverages data insights from user searches in google.com and public flights schedules to match airline public data (schedules, capacity) with marketing data of our Flights Industry Partners (impressions, clicks, etc..).
Brand Insights
Brand Insights analyzes brand searches on Google.com relative to internet population sizes, allowing for meaningful comparisons of brand awareness in differing geos.