Introduction
In addition to cost, comfort, and reliability, the environmental impact of travel is of increasing importance to consumers. But carriers often struggle to understand what information consumers are actually seeing. The TAC Sustainability dashboard allows you to view what information users are seeing and the projected emissions performance of your upcoming flights.
Emissions are divided into three buckets: “Lower,” “Typical,” and “Higher.” Typical emissions are the median carbon emissions for the searched route, with lower and higher being below and above those levels, respectively.
To learn more about how carbon emissions are estimated using the Travel Impact Model, please check:
- The Travel Impact Model overview at https://travelimpactmodel.org
- The Travel Impact Model specification on Github: https://github.com/google/travel-impact-model
- How carbon emissions are estimated for Google Flights: https://support.google.com/travel/answer/11116147
The Sustainability dashboard is broken into two tabs:
- The Impressions tab shows what information people are seeing when they perform searches on Google Flights.
- The Inventory tab shows the emissions level of your upcoming flights, based on available information on routes and plane models.
Filters
Use the Date Range slider at the top of the window to select the period you wish to examine:
- Under the Impressions tab, you can select any period within the last calendar year from the current dataset.
- Under the Inventory tab, you can select any period within one year following the current dataset.
Because the data is heavily processed to ensure anonymity and accuracy, there might be delays in the data refresh and the dashboard might not reflect immediate changes. The selected date range will affect all sections of the dashboard.
The Basic Filters have different options under each tab. Under the Impressions tab, the options include:
- Days Until Departure
- Trip Type
- Seating Class
- Device
- Domestic/Int’l
Under the Inventory tab, the options include:
- Seating Class
- Domestic/Int’l
- ACV Status
- Aircraft Model
- Aircraft Body
Use the Geographic Filters to refine the data by subcontinent, country, region, city, or airport for both origin and destination.
Impressions
The Impressions tab contains the following dashboard sections:
Emission Buckets
The Emission Buckets section contains a timeline graph showing the percentage of higher, typical, and lower emissions flights returned from users’ queries. The Full Date Range pie chart displays the total averages across the time range.
Difference from Lowest Emissions Flight
The Difference from Lowest Emissions Flight section displays the average daily difference between your emissions and the lowest emission flight in the same result pages.
Lower Emissions Frequency
The Lower Emissions Frequency section displays the percentage of results pages where you were present with at least one result in the "Lower Emissions" bucket.
Emissions by Route
The percentage of your impressions with emissions in each bucket, by your top city-city routes.
Inventory
The Inventory tab shows the following dashboard sections:
Emission Buckets
The Emission Buckets section shows a timeline graph of the estimated emissions from future flights. A pie chart shows the total average.
Aircraft Models with Lowest/Highest Emissions
The Aircraft Models with Lowest/Highest Emissions section contains two bar graphs: one showing your aircraft models with the highest percentage of direct flights that fall into the Lower Emissions bucket, and one that shows the Highest Emissions bucket.
Emissions by Domestic/International
The Emissions by Domestic/International section shows the percentage of direct flights by emissions bucket, broken down by domestic/international.
Emissions by Aircraft Width
Emissions by Aircraft Width shows the percentage of direct flights by emissions bucket, broken down by narrow and wide aircraft.
Emissions by Flight Distance
Emissions by Flight Distance shows the percentage of your direct flights in each emissions bucket by flight distance.
Inventory Data Quality
The Inventory Data Quality section includes a pie chart showing flights with ACV data, a bar graph showing flights by aircraft model, and a full inventory dataset in tabular form.