The Quality dashboard provides information on the traffic sampled by Google Flights Search (GFS) price accuracy crawlers.
The dashboard reports the average of the past 90 days for two main metrics:
- Quality of the landing page link.
- Price accuracy, a comparison of the price on your landing page with the price Google expects.
Common Quality Issues
Itinerary not found: This means that our crawler couldn’t get the matching flight combination on your landing page.
Price discrepancy: If the price in your landing page doesn’t match the price we are computing, we report these samples as a price discrepancy. We apply a margin of 2% to avoid reporting rounding issues.
Setting the Scope of the Data
By default, you see reports for all flights, worldwide, for the past 90 days. You can narrow the information down via filters, including:
- Environment (Production Crawlers, Test Crawlers or Price Accuracy Tag)
- Source (Live API, Price Through Google, Google Flights Pricing, Cached Price Feed)
- Carrier (either the marketing carrier or "Interline" for interline flights)
- Domestic/International
- Origin Country (ISO 3166-1 alpha-2)
- Destination Country (ISO 3166-1 alpha-2)
- Origin Airport (ATPCO 3 letter code)
- Destination Airport (ATPCO 3 letter code)
- One Way/Round Trip
- Passengers (single passenger or multiple passengers)
- Selected Cabin Class (selected by the user, for example Business Class)
- Validating carrier (often also called plating carrier)
- Marketing Carriers
- Operating Carriers
- Fare Product (branded fare)
- Booking Codes (RBDs)
- Fare Basis Codes (for Price Through Google (GDS) integrations)
- Hours to departure (the number of hours between our crawl and the departure of the outbound flight)
- Price Difference
- Error Type (error reported by our price accuracy crawlers)
The filters apply to all of the reports.
List of Reports
Quality by Source
This table summarizes your travel service quality broken down by integration method:
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Price Through Google: Google computes your prices.
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Price Through Google (GDS): We use our pricing engine to compute the live price using the schedule, fares, and availability of the flights.
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Price Through Google (web fares): We use the carrier's website prices to compute your prices.
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Price Feed: Under this approach, partners share a feed of flights and their prices with Google.
Quality over Time
In this timeline, you can track the percentage of link and price issues over the past 90 days. Our quality benchmarks are the following:
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less than 5% solution not found (link issues)
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less than 10% price discrepancies
Quality by Origin Country
The Quality by origin country table and pie chart break down your quality and user clicks based on the origin country of the flight. Note that some airports in claimed territories might be reported as ZZ country.
Quality by Carrier
The Quality by carrier table and pie chart break down your quality and user clicks based on the main marketing carrier for your flights. This will be the validating carrier for when the itinerary doesn’t involve multiple carriers. The carrier field will contain “interline” if the itinerary involves multiple carriers. This information is relevant to online travel agencies (OTAs) and carriers with interline flight agreements.
Quality by Route
The Quality by route table and pie charts break down your quality and user clicks based on the origin and destination airports.
Quality by Number of Segments per Slice
A one-way flight will have one slice. A round trip flight will have two, one for the outbound flight and one for the inbound flight.
In this dashboard, we are showing the quality based on the maximum number of segments (usually the number of flights) in each slice.
For example:
- if an itinerary is a round trip composed of two direct flights, the maximum number of segments will be one.
- If a round trip itinerary has one connecting flight (two segments) on the outbound slice and two connecting flights in the inbound slice (three segments), the maximum number of segments will be three.
Quality by Other Filterable Metrics
Several other tables present a breakdown of issues and the number of samples gathered for them broken down by the filterable properties described in Setting the scope of the data above.
Prices over Time
This timeline shows if the main issues are on the link (solution not found) or the price. Price issues will be broken down by prices where Google Flight Search (GFS) has a lower price or a higher price.
Higher prices in GFS are often due to some missing private fares on GFS, or due to some availability issues. Lower GFS prices could mean some availability issues or some missing solutions on your website.
Latest Samples
This table is listing all the samples for the last four days.
You can get the link to the Google flight search (GFS), the link to your website, and also our price breakdown (total price and the breakdown of fares, taxes, and fees), the fares and booking codes (RBDs) we are using.
Frequently Asked Questions
Q: What exactly is the number of user clicks?
A: User clicks is the number of times a user clicked on the booking link to your website.
Q: How are the percentages computed in the price quality overview?
A: A small percentage of the itineraries selected by users on GFS are later tested using crawlers. The percentages are among those tested queries. They are representative of user traffic.
Q: Why is there no data quality displayed?
A: We are measuring the quality of your links by using GFS price accuracy crawlers. If there is no quality data available in your dashboard, it probably means that we don’t have any crawlers for your landing pages. Please reach out to your partnership manager to organize this.
Q: How can I get any suspected private fare issues fixed?
A: If you can provide us with your PCC or office IDs, we will use them to compute your prices and hopefully resolve these issues. Please contact us via the Google Flights Search Contact Us Form.