Updates in Travel Analytics Center version November 11, 2020
We are happy to announce that accommodation demand insights have been added to the portal, enriching travel demand trends beyond flights. This is the next step in the evolution of the analytics center as it expands to cover more aspects of the travel shopping funnel.
New Portal Name
Flights Reporting Center has been renamed to Travel Analytics Center to cover the increased scope of the portal, including now cross Travel sub-vertical insights.
Accommodations Demand Explorer
The Accommodations Demand Explorer (ADE) provides upper-funnel demand insights for over 17 million user region → destination pairs, enabling partners to:
- Identify destinations and target markets with recovering growth
- Unleash opportunities to (re-)activate operations/campaigns
- Adjust digital acquisition budgets for maximized value
What to do
- Familiarize yourself with the Accommodations demand tool in the Travel Analytics Center. Flights demand insights have been moved to the 'Flights' tab.
- Check out the Accommodations Demand Explorer support page and the Travel Demand Explorer FAQ.
- Send questions or suggestions to us using the 'Send Feedback' button in the Travel Analytics Center or contact your Google Representative.
Coming Soon
- Accommodations booking window and length of stay insights.
- Flights Demand Explorer and Marketing (aka Route Coverage Tool) data refresh.